About the CompanyIndustry Preference: IT Services, IT Infrastructure Services, Digital Transformation, Managed ServicesAbout the RoleWe are looking for a highly driven and results-oriented Demand Generation Manager to join our Business Development Group (BDG). The ideal candidate will be responsible for creating and nurturing demand within target accounts through a multi-channel outreach strategy, helping accelerate pipeline growth across strategic industry segments and geographies. This role requires a well-rounded demand generation professional who can combine market research, account intelligence, digital outreach, LinkedIn engagement, email campaigns, event-led demand creation, and direct prospect engagement to generate qualified opportunities for the sales organization. The successful candidate will work closely with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects, engage key stakeholders, and drive measurable business outcomes.ResponsibilitiesDemand Generation & Pipeline DevelopmentDevelop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities within target accounts.Identify and prioritize target accounts and buying centers through proactive market and account research.Build and manage outreach campaigns across multiple channels including:Email marketingLinkedIn and social sellingEvents and webinarsIndustry forums and communitiesTargeted calling and follow-ups (when required)Generate and nurture marketing-qualified leads (MQLs) and sales-qualified opportunities (SQLs).Account-Based Marketing (ABM) SupportSupport account-based marketing initiatives by identifying key decision-makers, influencers,



and buying committees.Develop account-specific engagement strategies and messaging.Partner with sales teams to drive penetration into strategic named accounts.Research & Market IntelligenceConduct detailed account, industry, competitor, and stakeholder research.Identify business initiatives, technology priorities, organizational changes, and trigger events that can be leveraged for outreach.Utilize sales intelligence and marketing technology platforms to improve targeting and conversion rates.Campaign ExecutionDesign and execute targeted outbound campaigns.Collaborate with content, digital marketing, and sales teams to create compelling messaging and campaign assets.Manage lead follow-up processes and ensure timely engagement with prospects.Event-Based Demand GenerationSupport pre-event, during-event, and post-event demand generation activities.Drive attendee engagement and conversion from webinars, trade shows, executive roundtables, and customer events.Coordinate follow-up campaigns to maximize event ROI.Performance ManagementTrack campaign performance, lead quality, pipeline contribution, and conversion metrics.Provide regular reporting and insights to marketing and sales leadership.Continuously optimize outreach strategies based on performance data and market feedback.Key Success MetricsQualified pipeline created.Number of meetings and opportunities generated.Conversion rates across outreach channels.Engagement within target accounts.Support to sales teams in opening and expanding strategic accounts.Why Join Us?This role offers the opportunity to work at the intersection of marketing and sales, directly influencing business growth across strategic accounts and markets.You will play a critical role in building pipeline, enabling sales success, and shaping the organization's demand generation strategy.QualificationsBachelor’s degree in marketing, Business Administration, Engineering, or related field.7–10 years of experience in Demand Generation, Business Development, Lead Generation, Inside Sales, or Account-Based Marketing.Prior experience in IT Services, IT Infrastructure Services, Cloud, Cybersecurity, Managed Services, Digital Workplace, Data & Analytics, or similar technology domains is strongly preferred.Demonstrated experience in generating enterprise-level opportunities through outbound and account-based approaches.Strong understanding of B2B buying cycles and enterprise sales processes.Required SkillsFunctional SkillsDemand GenerationAccount-Based Marketing (ABM)Lead Generation & Lead NurturingEnterprise ProspectingMarket Research & Account IntelligenceCampaign ManagementEvent Marketing SupportSales Pipeline DevelopmentStakeholder MappingTools & PlatformsExperience with one or more of the following:LinkedIn Sales NavigatorZoomInfo, Draup, Demand base or similar platformsCRM platforms such as Salesforce, Dynamics CRM, HubSpot, etc.Marketing automation platforms such as Marketo, HubSpot, Eloqua, or PardotPersonal AttributesStrong written and verbal communication skills.High level of initiative and ownership.Analytical mindset with strong attention to detail.Ability to engage confidently with senior business and technology stakeholders.Robust collaboration and stakeholder management skills.Results-oriented and comfortable working in a fast-paced environment.

📌 Business Development (Inside Sales) (Bengaluru)
🏢 Microland
📍 Bengaluru