- Develop sales plays, talk tracks, objection-handling guides and email sequences.
- Conduct training for Account Managers.
- Maintain enablement material/library.
1. Client Communications
- Own newsletters and client updates.
- Prepare regulatory/compliance and product communications.
- Manage segmentation, consent and deliverability.
- Track engagement metrics such as open and click-through rates.
1. Client Engagement & Experience
- Support client events, roundtables, advisory boards and NPS programmes.
- Develop client advocacy, testimonials and case studies.
- Support retention of at-risk accounts and onboarding communications.
1. Cross-functional Collaboration
- Work with Regional Marketing, Product/Solutions Marketing, Marketing Operations, Account Management and Client Success.
- Use HubSpot for campaigns, segmentation, automation and reporting.
1. Performance & Reporting
- Track client conversion, expansion pipeline, newsletter engagement, ABM engagement and enablement adoption.
- Monthly reporting and QBR support.
- Candidate Profile
- Experience: 3–5 years
- B2B marketing experience with focus on Client/Customer Marketing, ABM or Account Expansion
- Experience in:
- ABM programmes
- Sales enablement
- Client newsletters/communications
- Regulatory/lifecycle communications
- Preferred sectors: Qualified Services, Financial Services, HR Tech or complex global B2B.
- Skills
- ABM
- HubSpot
- Salesforce / VForce
- Excellent written communication
- Stakeholder management
- Data-driven campaign analysis
- Regulatory/compliance communications
- Project management
- Commercial/revenue-oriented mindset
- Ability to work across global time zones.
- Education
- Bachelor's degree in Marketing, Business, Communications or related field
- ABM/HubSpot/customer marketing certifications are an advantage but not mandatory.