Social Media Marketing Specialist

Location: Bhubaneswar, Odisha

Job Type: Full-Time | On-Site

Department: Marketing / Digital Marketing

Company Description

Oldest & First Multispecialty Hospital in Odisha is a well-established healthcare institution located on Hi-Tech Hospital Road, Pandra, Rasulgarh, Bhubaneswar, Odisha – 751025. The hospital provides comprehensive medical services across multiple specialties to a diverse patient base.

With a longstanding presence in the region, the hospital is committed to quality healthcare, timely emergency support, accessible medical services, and patient-focused care. It provides healthcare professionals and support staff with a stable, mission-driven work environment where team members contribute to improving community health while supporting the hospital's continued growth and reputation.

Role Description

We are looking for a Social Media Marketing Specialist who can take hands-on ownership of the hospital's social media presence and help build a strong, credible, and engaging digital brand.

This is a full-time, on-site role based in Bhubaneswar, Odisha. The selected candidate will be responsible for planning, creating, publishing, managing, and optimising content across the hospital's social media platforms.

The role will involve developing social media campaigns and content including images, carousels, Reels, short-form videos, Stories, educational content, and other platform-specific formats.

The candidate will work closely with doctors, medical departments, administration, and internal teams to create accurate, useful, and audience-friendly healthcare content.

The selected person will have primary responsibility for the hospital's social media activities and will also handle social media responsibilities for the group's educational institutions/accounts on a partial basis.

The role also involves supporting broader digital marketing initiatives, maintaining brand consistency, monitoring performance, engaging with audiences, and staying updated with relevant social media trends.

Key Responsibilities

- Develop and maintain a monthly social media content calendar aligned with hospital services, healthcare awareness, campaigns, events, patient education, and brand objectives.
- Develop content around key content pillars including health awareness, doctor expertise, treatments and procedures, hospital facilities, patient education, achievements, events, and community initiatives.
- Take ownership of the complete social media workflow — ideation, planning, coordination, content creation, publishing, monitoring, and optimisation.
- Create and coordinate Reels, short-form videos, Stories, static creatives, carousels, educational posts, and other platform-specific content.
- Work closely with doctors, medical departments, administration, and internal teams to collect information and convert it into accurate, simple, and audience-friendly content.
- Ensure healthcare content is communicated responsibly while maintaining medical accuracy, patient privacy,



professional standards, and the hospital's reputation.
- Manage the hospital's presence across relevant platforms including Facebook, Instagram, YouTube, LinkedIn, and other relevant digital channels.
- Monitor comments, messages, reviews, and audience interactions and ensure timely, professional, and appropriate responses.
- Track social media performance including reach, engagement, follower growth, video views/watch time, enquiries/leads, and content-wise performance.
- Analyse content performance and continuously test, optimise, and improve content formats, topics, hooks, captions, and publishing strategies.
- Stay updated with emerging social media formats, platform changes, audience behaviour, and relevant healthcare communication trends.
- Identify and adapt relevant trends appropriately for a healthcare brand without compromising professionalism, credibility, or brand reputation.
- Maintain consistent brand identity, tone of voice, visual communication, and messaging across social media channels.
- Support social media campaigns for hospital departments, health awareness initiatives, events, services, special campaigns, and important healthcare days.
- Coordinate with the digital marketing team on campaigns supporting lead generation, appointments, awareness, admissions, and other marketing objectives.
- Support the social media presence of the group's educational institutions/accounts on a partial basis, as assigned.
- Coordinate with internal teams to ensure that required content, photographs, videos, approvals, and information are collected and published on time.

What You'll Own

The selected candidate will have hands-on ownership of:

- Hospital social media content planning and execution
- Monthly content calendar and content pipeline
- Organic social media growth and engagement
- Reels, videos, static creatives, carousels, and Stories
- Health awareness and patient education content
- Doctor and department-focused content
- Social media campaigns and special initiatives
- Audience interaction and community management
- Social media performance tracking and reporting
- Brand consistency across digital platforms
- Partial social media responsibilities for the group's educational institutions

Qualifications & Skills
- Strong skills in Social Media Marketing and Digital Marketing to plan and execute effective online campaigns.
- Strong understanding of Facebook and Instagram content formats, platform best practices, audience behaviour, and social media trends.
- Ability in Social Media Content Creation and Marketing to plan, write, create, and optimise content across platforms.
- Ability to write transparent,



engaging, informative, and audience-friendly captions, hooks, headlines, and short-form copy.
- Excellent communication skills to collaborate with internal teams and engage with online audiences clearly and respectfully.
- Experience managing social media accounts for organisations, preferably in healthcare, hospitals, education, or other service-focused sectors.
- Knowledge of social media analytics tools and the ability to interpret data to improve content and campaign performance.
- Ability to understand social media performance metrics and derive actionable insights from them.
- Basic proficiency in Canva, Photoshop, CapCut, Premiere Pro, VN, or similar content creation/editing tools will be an advantage.
- Basic video editing skills are highly preferred. Candidates who can independently edit short-form videos/Reels for social media will have an added advantage.
- Ability to convert complex medical or technical information into simple and understandable content for a general audience.
- Strong attention to detail, particularly with medical terminology, names, statistics, dates, services, and other factual information.
- Ability to coordinate professionally with doctors, medical professionals, administrative teams, and senior management.
- Familiarity with regional languages and the cultural context of Odisha is an advantage.
- Strong understanding of current social media trends and the ability to identify and adapt relevant trends appropriately for a healthcare brand without making the communication feel forced, insensitive, or unprofessional.
- Ability to work on-site, manage multiple tasks, meet deadlines, and maintain attention to detail in a fast-paced workplace.

Education & Experience

A Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred but not mandatory.

Education will not be the sole selection parameter. Candidates with strong relevant experience, demonstrated social media skills, and a proven ability to independently manage social media accounts are encouraged to apply.

Candidates with experience in healthcare, hospitals, education, or other service-oriented organisations will be preferred.

Remuneration

- Competitive remuneration based on experience, skills, and overall suitability for the role.
- Candidates with strong hands-on experience in social media management, content creation, healthcare marketing, analytics, and basic video editing may be offered compensation aligned with their experience and capabilities.
- Experienced candidates with a proven track record of independently managing social media accounts and delivering measurable results are encouraged to apply.
- Compensation will be discussed during the interview process based on the candidate's profile, experience, skill set, and expected responsibilities.

Work Location

Hi-Tech Medical College & Hospital

Hi-Tech Hospital Road, Pandra, Rasulgarh,

Bhubaneswar, Odisha – 751025

Job Type: Full-Time | On-Site

📌 Social Media Marketing Specialist (India)
🏢 HI-TECH MEDICAL COLLEGE AND HOSPITAL
📍 India