Fully remote

An international digital marketing agency

Great company benefits offered

An international digital marketing agency is looking for a commercially minded Business Analyst to help its senior management team make informed decisions using reliable data.

The position will involve examining business, client, and marketing performance; assessing the quality of management information; and converting findings into practical recommendations. You will support both operational planning and commercial development, including the evaluation of client accounts, new opportunities, and potential areas for growth.

This role is well suited to someone who can look beyond headline figures, understand the story behind the data, and communicate its significance clearly to senior and non-technical stakeholders.

Key Responsibilities:

Work with internal and external stakeholders to understand business needs and translate them into clearly defined requirements

Examine commercial, client, and campaign results to identify meaningful patterns and areas requiring further investigation

Detect inconsistencies, unusual movements, emerging risks, and potential growth opportunities

Assess dashboards and management reports for accuracy, consistency, and business relevance

Present concise findings and recommendations to senior management, operational leads, and client-facing teams

Explain the commercial implications of performance data and recommend where action may be needed

Track agreed indicators across business performance, client accounts, marketing activity, and revenue

Highlight significant changes in results before they become larger operational or commercial issues





Provide analysis to support sales discussions, pitches, account development, and prospective client assessments

Evaluate account potential and identify opportunities to expand existing commercial relationships

Turn complex datasets and marketing measures into accessible conclusions for non-technical audiences

Collaborate with account management, performance marketing, operations, and marketing-technology teams to validate findings

Conduct ad-hoc investigations to support strategic planning and day-to-day management decisions

Improve the structure and usefulness of reporting processes and management information

Experience and Skills:

At least three years’ experience in business analysis, commercial analysis, data analysis, performance analysis, or a related position

Solid analytical and problem-solving capabilities, with an ability to connect data findings to practical business action

Substantial experience working with performance reports, dashboards, targets, and management information

Confidence identifying discrepancies, risks, trends, and commercially valuable opportunities

The ability to present conclusions and recommendations clearly to senior stakeholders

Advanced proficiency in Excel or Google Sheets

Exposure to SQL, business-intelligence software, or data-visualisation tools would be beneficial

Familiarity with acquisition measures such as first-time depositors, CPA, CAC, ROAS, conversion rates, and revenue

Strong commercial awareness and an understanding of how analytical findings can support retention, sales, and growth

Experience within iGaming, digital advertising, performance marketing, or another data-intensive industry is highly desirable

📌 Business Analyst (India)
🏢 Boston Link
📍 India