About the RoleWe are looking for a highly driven Marketing Specialist to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess robust expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.The ideal candidate should be capable of independently handling campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

Key Responsibilities● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation.● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.● Analyze campaign performance data and derive actionable insights to improve overall account efficiency.● Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting.● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup,



and conversion events.● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.● Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.

Required Skills & Experience●

Minimum 2–3 years of hands-on experience in managing Meta advertising campaigns.● Strong expertise in Meta Ads Manager with proven campaign optimization experience.● Good understanding of performance marketing metrics, attribution models, and conversion tracking.● Experience in handling campaigns across lead generation, app installs, website traffic, and e-commerce objectives.● Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.● Strong analytical and problem-solving skills with the ability to interpret campaign data effectively.● Experience in budget management and scaling high-performing campaigns.● Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.● Good communication and stakeholder management skills.

📌 Media Planner - Meta Ads (Mumbai)
🏢 Grapes Worldwide
📍 Mumbai