Position: WhatsApp Marketing Specialist

About the Role

We are looking for a WhatsApp Marketing Specialist who can manage and grow WhatsApp marketing campaigns for our e-commerce brands. The ideal candidate should have hands-on experience with WhatsApp Business, WhatsApp API, broadcast campaigns, customer segmentation, automation and campaign performance analysis.

The candidate will be responsible for driving customer engagement, repeat purchases, promotions and conversions through WhatsApp.

Key Responsibilities

- Plan, create and execute WhatsApp marketing campaigns for promotions, product launches, offers and customer engagement.
- Manage WhatsApp Business/API platforms and marketing automation.
- Create and manage WhatsApp Broadcast campaigns while following platform policies and best practices.
- Segment customers based on purchase history, interests, engagement, location, and customer lifecycle.
- Develop campaigns for new customers, repeat customers, abandoned carts, inactive customers and existing buyers.
- Write engaging WhatsApp copy, promotional messages, CTAs and offer-based communication.
- Coordinate with the Creative, Performance Marketing, E-commerce, and Customer Support teams for campaign execution.
- Track campaign performance including delivery rate, click-through rate, conversion rate, revenue and ROI.




- Conduct A/B testing of message copy, creatives, offers, CTAs and campaign timing.
- Set up and monitor automated WhatsApp flows such as welcome messages, order updates, abandoned cart reminders, win-back campaigns and post-purchase communication.
- Ensure campaigns comply with WhatsApp/Meta policies, consent requirement and messaging best practices.
- Analyze campaign reports and provide actionable insights to improve performance.
- Monitor competitors and identify new WhatsApp marketing opportunities and trends.

Required Skills

- 1–2 years of experience in WhatsApp Marketing.
- Hands-on experience with WhatsApp Business or WhatsApp Business API.
- Good understanding of marketing funnels and customer journeys.
- Ability to analyze campaign data and performance metrics.
- Solid Excel/Google Sheets skills for managing and analyzing customer data.
- Creative thinking with a performance-oriented approach.

Key Performance Indicators (KPIs)

- WhatsApp campaign revenue and ROI
- Click-through rate and conversion rate
- Customer engagement and response rate
- Repeat purchase rate
- Abandoned cart recovery
- Campaign delivery and read rates
- Overall WhatsApp marketing contribution to sales

Pay: ₹15,000.00 - ₹22,000.00 per month

Work Location: In person

📌 Whatsapp Marketing Specialist (Panchkula)
🏢 Easynxt Technologies
📍 Panchkula