Job Overview

We are looking for an experienced and result-oriented Digital Marketing Executive to manage our company's online presence and generate qualified business enquiries for our printing machines and related solutions.

The candidate will be responsible for social media management, content posting, Google Ads, Meta Ads, lead generation campaigns and digital promotions.

Key Responsibilities

Social Media Management

- Manage company social media accounts including Instagram, Facebook and Google Business Profile.
- Regularly post photos, videos, reels, product demonstrations, customer installations, machine launches and company updates.
- Create attractive and professional content related to printing machines and printing solutions.
- Plan and maintain a monthly social media content calendar.
- Monitor comments, messages and enquiries received through social media.

Google Ads & Lead Generation

- Plan, create and manage Google Ads campaigns for printing machines and related products.
- Manage Search, Display, YouTube and other relevant Google advertising campaigns.
- Identify suitable keywords and continuously optimize campaigns.
- Monitor enquiries, cost per lead, conversions and campaign performance.
- Generate quality B2B leads from potential printing businesses.

Meta Ads

- Create and manage Facebook & Instagram advertising campaigns through Meta Ads Manager.
- Run campaigns for machine promotions, product launches, demonstrations, exhibitions and enquiry generation.
- Create different campaigns based on products, locations and target customer groups.
- Monitor and optimize campaigns based on performance.

Content Creation

- Create/edit short videos,



reels and promotional creatives for machines and products.
- Take photos/videos during machine installations, demonstrations, exhibitions and customer visits when required.
- Prepare promotional posters, product creatives and social media advertisements.
- Coordinate with the sales team to understand products and prepare suitable marketing content.

Website & Google Business Profile

- Update product information, photos and promotional content on the company website when required.
- Manage and regularly update Google Business Profile.
- Help improve online visibility and generate enquiries through organic search and digital marketing.

Lead Management & Analytics

- Track enquiries generated through Google, Meta, Instagram and other digital channels.
- Maintain lead data and coordinate with the sales team for follow-up.
- Prepare weekly/monthly reports on:
- Leads generated
- Advertising expenditure
- Cost per lead
- Campaign performance
- Enquiry/conversion data
- Analyze campaign results and suggest improvements.

Additional Responsibilities

- Research competitors and their digital marketing activities.
- Identify new digital marketing opportunities for printing machinery.
- Promote exhibitions, product launches, offers and machine demonstrations.




- Coordinate with the sales team to understand target customers and business requirements.
- Maintain consistency in company branding across all digital platforms.

Required Skills

- Experience in Digital Marketing / Social Media Marketing / Performance Marketing.
- Positive knowledge of Google Ads and Meta Ads Manager.
- Experience in lead generation campaigns.
- Knowledge of Instagram, Facebook and Google Business Profile.
- Basic video editing and creative design skills.
- Knowledge of Canva, Photoshop, CorelDRAW or similar tools will be an advantage.
- Basic understanding of SEO and Google Analytics/GA4.
- Good communication and coordination skills.
- Ability to analyze campaign performance and optimize advertisements.
- Creative thinking with a strong focus on generating business enquiries.

Preferred Experience

Candidates with experience in B2B marketing, printing industry, printing machinery, industrial equipment, machinery sales or similar technical products will be preferred.

Key Performance Indicators (KPI)

- Quality enquiries generated through digital campaigns
- Number of qualified leads
- Cost per lead
- Google Ads performance
- Meta Ads performance
- Social media growth and engagement
- Website/Google Business enquiries
- Conversion of digital leads into sales opportunities

Employment Type

Full-Time

Experience

2+ years preferred

Salary

₹15,000 – ₹25,000 per month, depending on experience and skills.

Candidates who can independently manage Google Ads, Meta Ads and lead-generation campaigns will be preferred.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Imaging Technical Solutions
📍 India