Position: Digital Marketing Manager
Company: Dr. Paul’s Advanced Hair & Skin Solutions (www.drpaulsonline.com)
Location: Kolkata
Experience: 4–8 Years
Employment Type: Full time
Department: Digital Marketing
Reporting To: Management
About the Role:
Dr. Paul’s Advanced Hair & Skin Solutions is looking for an experienced Sr. Digital Marketing Manager to lead performance marketing and digital customer acquisition initiatives.
The ideal candidate will have strong hands-on experience in Meta Ads, Google Ads, lead-generation campaigns, conversion funnels, WhatsApp automation, CRM, retargeting and digital analytics, with a clear focus on generating *qualified leads, appointments, consultations and business revenue.
Key Responsibilities:
* Plan, execute and optimize digital marketing campaigns across Meta, Instagram and Google Ads.
* Manage paid media campaigns for lead generation, patient acquisition and business growth.
* Develop and optimize *TOFU, MOFU and BOFU conversion funnels*.
* Create and optimize landing pages, lead forms, assessment/quiz funnels and CTAs.
* Develop WhatsApp automation and lead-nurturing journeys for qualification and appointment conversion.
* Manage retargeting campaigns for website visitors, social media users, unconverted leads and existing databases.
* Work closely with the content/creative team to develop high-performing static, video, Reel, testimonial and carousel creatives.
* Track and optimize the complete customer journey from Ad → Lead → Qualified Lead → Appointment → Consultation → Treatment Conversion.
* Monitor and improve key performance metrics including CPL, qualified lead rate, appointment rate, CAC/CPA, conversion rate and ROAS.
* Manage and optimize campaigns across multiple clinic locations using appropriate geo-targeting and budget allocation.
* Implement and monitor tracking through Meta Pixel, GA4, Google Tag Manager, UTM and conversion tracking.
* Work with CRM and technology teams to improve lead routing, attribution and automation.
* Analyze campaign performance and provide regular reports with actionable recommendations.
* Stay updated on digital advertising trends, platform changes and healthcare advertising guidelines.
Required Skills:
* 4–7 years of hands-on experience in Digital Marketing / Performance Marketing.
* Strong experience in Meta Ads Manager and Google Ads.
* Good understanding of lead-generation and conversion funnels.
* Experience with WhatsApp Business API / automation platforms such as WATI, Interakt, Gallabox or similar.
* Knowledge of CRM, marketing automation and lead management systems.
* Working knowledge of GA4, Google Tag Manager, Meta Pixel and UTM tracking.
* Strong analytical and data-driven approach.
* Experience with retargeting, audience segmentation and campaign optimization.
* Ability to manage marketing budgets and optimize campaigns based on business outcomes.
* Strong communication, coordination and problem-solving skills.
Preferred Experience:
Candidates with experience in Healthcare, Hair Transplant, Dermatology, Aesthetics, Dental, IVF, Wellness, D2C Healthcare or other high-intent service businesses will be preferred.
What We Are Looking For?
We are looking for a performance-focused digital marketer, not just a social media manager. The candidate should be comfortable taking ownership of the complete digital acquisition funnel and measuring success beyond impressions, clicks and leads.
Key focus:
Qualified Leads → Appointments → Consultations → Treatment Conversions → Revenue
Why Join Us?
* Opportunity to work with a growing doctor-led healthcare brand.
* Exposure to multi-location digital marketing.
* Opportunity to build and optimize performance-driven acquisition funnels.
* Work across paid media, automation, CRM, analytics and growth marketing.
Apply Now:Interested candidates can share their updated CV at:
[email protected]
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
📌 Digital Marketing Manager (Dum Dum)
🏢 Dr.Paul's Multispeciality Clinic Priviate
📍 Dum Dum