Digital Marketing Executive – App Install Marketing

Location: Kakkanad, Kochi

Job Type: Full-time | Permanent

Experience: 2+ Years

Salary: ₹25,000 – ₹60,000 per month

We are looking for a Digital Marketing Executive with hands-on experience in mobile app user acquisition and paid App Install campaigns.

IMPORTANT: Previous experience running App Install campaigns for a mobile app is mandatory. Candidates without practical app-install campaign experience will not be considered.

Key Responsibilities:

- Run and optimize Meta Ads and Google App Campaigns for app installs
- Improve CPI, CAC, conversions and overall user acquisition
- Monitor campaign performance and analytics
- Create and test ad creatives, audiences and campaign strategies
- Manage retargeting and user retention campaigns
- Work on ASO and Play Store optimization
- Coordinate influencer and referral campaigns
- Develop strategies to increase app downloads and user engagement

Requirements:

- 2+ years of Digital Marketing / Performance Marketing experience
- Mandatory hands-on experience with mobile App Install campaigns




- Strong knowledge of Meta Ads and Google Ads
- Experience with Firebase Analytics / AppsFlyer preferred
- Understanding of CPI, CAC, conversion tracking and campaign optimization
- Experience in A/B testing and performance marketing
- Valuable analytical and communication skills

Application:

Please share your resume and details of at least one App Install campaign you have personally managed.

Please mention:

- Platform used – Meta / Google
- Approximate budget
- Number of installs
- Average CPI
- Campaign duration
- Results achieved

Only candidates with actual hands-on App Install campaign experience will be considered.

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

- Leave encashment

Application Question(s):

- Have you personally managed paid App Install campaigns for a mobile app? If yes, please mention the app/brand, platform used (Meta/Google), approximate campaign budget

Work Location: In person

📌 Digital Marketing Executive – App Install Marketing (India)
🏢 Talkisam private
📍 India