Salary: 35,000 – 60,000 per month (Depending on Experience)
About the Role
Inbox Matters Digital is looking for a data-driven and result-oriented Performance Marketing Executive to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have solid analytical skills, hands-on experience with Google Ads and Meta Ads, and the ability to generate high-quality leads while maximizing ROI.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across:
- Google Ads (Search, Display, Performance Max, Shopping, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Advertising
- Manage advertising budgets efficiently to achieve maximum ROI and ROAS.
- Monitor campaign performance and optimize based on KPIs.
- Conduct keyword research and competitor analysis.
- Implement conversion tracking using:
- Google Tag Manager
- Google Analytics 4 (GA4)
- Meta Pixel
- Generate quality leads through performance marketing campaigns.
- Perform A/B testing for creatives, landing pages, and ad copies.
- Coordinate with the creative team for ad creatives and campaign requirements.
- Prepare daily, weekly,
and monthly performance reports.
- Analyze campaign metrics including:
- CPC
- CPL
- CPM
- CTR
- CPA
- ROAS
- ROI
- Identify growth opportunities and implement optimization strategies.
Required Skills
- Google Ads (Search, Display, Shopping, PMAX)
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Merchant Center
- Conversion Tracking
- Meta Pixel
- Keyword Research
- Audience Targeting & Retargeting
- A/B Testing
- Excel / Google Sheets
- Campaign Budget Management
- Landing Page Optimization
Preferred Experience
- Experience in Lead Generation Campaigns.
- Experience managing e-commerce advertising.
- Hands-on experience with Shopify, WooCommerce, or similar platforms.
- Understanding of SEO fundamentals.
- Knowledge of CRM integrations.
- Experience handling monthly ad budgets of 5 lakh or more is preferred.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Lead Quality
- Conversion Rate
- Return on Investment (ROI)
- Campaign Scaling Efficiency
Qualification
- Bachelor's Degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint Certifications are preferred.