My School Admission is a school discovery platform that helps parents search, compare, shortlist, and apply to schools more easily. We are looking for a performance-driven Digital Marketing Executive, who can manage end-to-end digital marketing activities and help grow our brand, leads, and online presence.

## Roles & Responsibilities

* Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing campaigns.

* Manage Meta Ads across Facebook and Instagram with a focus on lead generation, traffic, awareness, and conversions.

* Handle day-to-day social media management, including content planning, posting, campaign execution, and performance tracking.

* Monitor campaign performance and optimize CPC, CPL, CTR, conversions, and ROAS.

* Conduct keyword research, audience targeting, competitor research, and campaign analysis.

* Create and optimize landing-page campaign strategies to improve lead conversions.

* Coordinate with designers and content teams for ad creatives, reels, videos, and social media campaigns.

* Support branding and awareness campaigns for My School Admission and MSA Expo events.

* Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking tools.

* Prepare weekly and monthly digital marketing performance reports.





* Generate recent campaign ideas to increase parent enquiries, school leads, website traffic, and brand visibility.

* Stay updated with the latest digital marketing trends, advertising platforms, and optimization techniques.

## Skills Required

* Google Ads

* Meta Ads Manager

* Social Media Marketing

* Lead Generation

* Performance Marketing

* Campaign Optimization

* Google Analytics / GA4

* Google Tag Manager

* Meta Pixel

* Keyword & Competitor Research

* Basic SEO knowledge

* Content & Branding understanding

* Reporting and Data Analysis

We are looking for someone who:

* Has 1–2 years of hands-on digital marketing experience.

* Can independently manage campaigns from planning to execution and optimization.

* Understands performance marketing and lead-generation funnels.

* Has strong analytical and problem-solving skills.

* Can work with multiple campaigns and deadlines.

* Is creative, proactive, and focused on measurable results.

* Has good communication and coordination skills.

## Why Join My School Admission?

Be part of a growing EdTech platform transforming how parents discover and choose schools. You will get hands-on experience across performance marketing, branding, social media, lead generation, events, and growth campaigns.

Pay: ₹10,244.78 - ₹20,000.00 per month

Work Location: In person

📌 Junior Digital Marketing Executive (India)
🏢 My School Admission
📍 India