- Plan, execute and optimize Meta Ads and Google Ads campaigns.
- Manage performance marketing campaigns for residential real estate projects.
- Generate quality leads while optimizing CPL and campaign performance.
- Manage audience targeting, ad creatives, placements and campaign budgets.
- Monitor and analyze CPL, CPC, CTR, CPM, ROAS, conversions and lead quality.
- Conduct A/B testing and continuously optimize campaigns.
- Coordinate with Sales and CRM teams to track lead quality, lead status and conversions.
- Prepare regular campaign performance reports and provide actionable insights.
- Identify opportunities to improve lead generation, conversion rate and ROI.
Candidate Profile:
- 3–6 years of experience in Performance Marketing / Paid Media / Digital Marketing.
- Strong hands-on experience in Meta Ads Manager and Google Ads.
- Real Estate / Property industry experience will be preferred.
- Experience in lead generation campaigns is mandatory.
- Strong analytical skills with knowledge of digital marketing metrics.
- Good understanding of campaign optimization, audience targeting and budget management.
Pay: ₹9,978.79 - ₹33,782.49 per month
Advantages:
- Commuter assistance
- Internet reimbursement
- Paid sick time
- Paid time off