Job Title: Marketing Strategist (Online & Offline) & Content Creator

Company: Skin Theta Global Pvt. Ltd.
Location: Bangalore (JP Nagar 8th Phase)
Employment Type: Full-Time (On-Site)
Experience: 1-3 Years
Email: [email protected]
Ph: +91-XXXXXXXXXX

About Skin Theta Global Pvt. Ltd.

Skin Theta is a next-generation skincare company driven by innovation, research, and design excellence. Rooted in advanced cosmetic science and inspired by global beauty standards, we craft high-performance skincare solutions that merge functionality with refined aesthetics.

Our brand philosophy is built on precision, minimalism, and elevated design - bringing together science, creativity, and technology to deliver a premium consumer experience.

Marketing Strategist & Content Creator

SAEMORA is looking for a strategic, creative, and execution-focused Marketing Strategist & Content Creator to join our growing marketing team.

We are looking for someone who understands how to build a premium brand across digital and offline channels, develop meaningful marketing strategies, and translate brand positioning into compelling content and campaigns.

The ideal candidate should be able to think beyond individual social media posts or campaigns. You should understand why a campaign should exist, who it should speak to, what message it should communicate, which channel it should use, and how its impact should be measured.

You will work closely with the marketing, creative, performance marketing, and brand teams to develop campaigns that build awareness, engagement, consideration, and ultimately business growth.

KEY RESPONSIBILITIES

Marketing Strategy & Planning

● Develop and execute integrated marketing strategies across online and offline channels.

● Translate SAEMORA's brand positioning, products, audience, and business objectives into actionable marketing plans.

● Develop monthly and quarterly marketing calendars covering:
○ Brand campaigns
○ Product campaigns
○ Social media
○ Content marketing
○ Influencer/creator initiatives
○ Website and e-commerce activities
○ Offline marketing
○ Events and activations
○ Promotional campaigns

● Identify relevant marketing opportunities, trends, platforms, collaborations, and consumer behaviours.

● Develop campaign concepts from initial idea through execution.

● Define campaign objectives, target audience, key messaging, communication channels, content requirements, and expected outcomes.

● Work with different teams to ensure consistent communication across all consumer touchpoints.

ONLINE MARKETING

● Develop marketing strategies across relevant digital channels.

● Work closely with the performance marketing team to align brand campaigns with paid acquisition objectives.

● Plan digital campaigns across:
○ Instagram
○ Facebook
○ Google
○ YouTube
○ LinkedIn
○ Website
○ Email / CRM
○ E-commerce platforms
○ Other relevant digital platforms

● Identify content opportunities based on audience behaviour, trends, search behaviour, and market developments.

● Work with SEO and performance teams to identify opportunities for organic growth and customer acquisition.

● Analyse digital campaign and content performance and use insights to improve future strategies.

● Stay updated with emerging digital platforms, formats, content trends, and consumer behaviour.

OFFLINE MARKETING & BRAND ACTIVATION

● Develop and execute offline marketing initiatives that strengthen SAEMORA's premium brand presence.

● Plan and coordinate:
○ Brand activations
○ Events
○ Pop-ups
○ Product launches
○ Retail experiences
○ Sampling initiatives
○ Customer experiences
○ PR and brand collaborations




○ Offline promotional activities

● Develop concepts for offline campaigns that maintain SAEMORA's luxury and science-led brand identity.

● Coordinate with vendors, designers, agencies, photographers, event partners, and other external stakeholders when required.

● Ensure consistency between online communication and offline brand experiences.

● Identify opportunities to create memorable customer touchpoints beyond digital media.

CONTENT STRATEGY & CREATION

● Develop a clear content strategy aligned with SAEMORA's brand positioning and marketing objectives.

● Generate content ideas for:
○ Instagram Reels
○ Static posts
○ Carousels
○ Stories
○ YouTube
○ Blogs
○ Website content
○ Email campaigns
○ Product education
○ Brand storytelling
○ Campaigns
○ Founder-led content

● Create compelling hooks, concepts, scripts, captions, and creative briefs.

● Convert complex skincare science into straightforward, engaging, and consumer-friendly content.

● Develop content around:
○ Regenerative skincare
○ Skin ageing
○ Skin health
○ Product education
○ Brand philosophy

● Work closely with graphic designers, video editors, photographers, creators, and agencies to bring content concepts to life.

● Participate in content shoots and help develop shot lists, scripts, references, and creative direction.

● Identify trending formats, hooks, storytelling techniques, and cultural moments that can be adapted for SAEMORA without compromising the brand's premium positioning.

SOCIAL MEDIA STRATEGY

● Develop and manage the overall social media content strategy.

● Build monthly content calendars based on brand, product, educational, community, and campaign objectives.

● Identify content pillars and ensure a healthy balance between:
○ Education
○ Brand storytelling
○ Product communication
○ Science
○ Lifestyle
○ Community
○ Engagement
○ Campaign content

● Monitor social media performance and identify which content formats, topics, hooks, and narratives generate stronger engagement.

● Conduct competitor and category research to identify content gaps and opportunities.

● Monitor relevant trends and identify opportunities for SAEMORA to participate in conversations while maintaining its premium identity.

CAMPAIGN CONCEPT & CREATIVE DEVELOPMENT

● Develop campaign ideas that are strategically strong as well as creatively distinctive.

● Create campaign concepts, messaging frameworks, creative directions, and content themes.

● Develop creative briefs for designers, video editors, photographers, influencers, and external agencies.

● Work on campaigns from:
Concept → Strategy → Content → Production → Launch → Performance Analysis

● Ensure every campaign has a clear objective, audience, message, and desired consumer action.

● Continuously evaluate what worked, what did not work, and what should be improved in future campaigns.

CONSUMER & MARKET RESEARCH

● Conduct research on the premium skincare, beauty, wellness, and luxury markets.

● Monitor competitor brands, campaigns, product launches, pricing, communication, content, and consumer engagement.

● Identify emerging consumer trends and changing customer expectations.





● Understand SAEMORA's target audience and develop insights around:
○ Needs
○ Pain points
○ Purchase behaviour
○ Content consumption
○ Skincare concerns
○ Motivations
○ Barriers to purchase

● Convert market and consumer insights into actionable marketing ideas.

REPORTING & STRATEGY

● Prepare regular marketing and campaign performance reports.

● Track marketing activities across online and offline channels.

● Identify opportunities for growth and improvement.

● Present campaign insights and recommendations to the marketing team.

● Maintain marketing calendars, campaign trackers, content calendars, and campaign documentation.

● Contribute to the development of long-term brand and marketing strategies.

REQUIREMENTS

Experience

● 1-3 years of experience in Marketing, Digital Marketing, Brand Marketing, Content Marketing, Social Media Marketing, or a related field.

● Experience developing and executing marketing campaigns.

● Experience creating content strategies and marketing calendars.

● Experience working with social media platforms and digital marketing channels.

● Experience with D2C, e-commerce, beauty, skincare, luxury, wellness, or consumer brands is an advantage.

● Experience with offline marketing, events, activations, or brand campaigns is an advantage.

SKILLS

● Strong strategic thinking and creative problem-solving skills.

● Strong understanding of marketing fundamentals.

● Ability to think both creatively and analytically.

● Strong understanding of social media and digital content.

● Excellent content ideation and storytelling skills.

● Ability to write compelling hooks, captions, scripts, and campaign messaging.

● Strong understanding of consumer behaviour.

● Ability to convert insights into marketing ideas.

● Strong communication and presentation skills.

● Ability to manage multiple projects and timelines.

● Ability to work collaboratively with creative, performance, design, and external teams.

● Strong attention to detail.

● Ability to understand and maintain a premium brand tone and visual identity.

TOOLS & PLATFORMS

Experience with the following will be an advantage:

● Instagram
● Facebook
● YouTube
● LinkedIn
● Meta Business Suite
● Google Analytics
● Google Search Console
● Shopify
● Canva
● Adobe Creative Suite
● CapCut / Video Editing Tools
● Google Sheets / Excel
● Content Planning & Project Management Tools
● AI-powered content and marketing tools

You should be someone who can move comfortably between strategy and execution - developing the idea, creating the content direction, coordinating execution, launching the campaign, and analysing the outcome.

WHAT YOU'LL GAIN

● Exposure to building a premium skincare brand from the ground up.

● Opportunity to work across both online and offline marketing.

● Opportunity to work closely with brand, creative, performance, content, and business teams.

● Creative ownership and freedom to experiment.

● Opportunity to work with advanced skincare science and emerging beauty trends.

● Exposure to brand building, campaign development, content creation, and consumer marketing.

● A fast-paced, innovation-driven work environment.

● Opportunity to contribute directly to the growth of a new premium skincare brand.

WORK ENVIRONMENT

● On-site role based in JP Nagar, Bangalore.

● Collaborative and performance-driven culture.

● Opportunity to work across strategic, creative, digital, and offline marketing projects.

● Cross-functional collaboration with creative, performance marketing, product, and business teams.

Pay: ₹10,148.90 - ₹35,235.08 per month

Work Location: In person

📌 Marketing Strategist(Online & Offline) & Content Creator (India)
🏢 Skin Theta Global
📍 India