Job Title: Creative Lead – Mobile Game Performance Advertising

Location: Remote

Employment Type: Full-Time

Role Summary

We are seeking a hands-on Creative Lead to oversee and execute the end-to-end production of high-converting mobile game advertisements. You will bridge creative vision and performance marketing—taking ads from initial concept and detailed storyboarding through execution, team management, and final quality control.

Key Responsibilities

- Conceptualization & Ideation: Develop high-impact ad concepts (gameplay-driven, UGC style, 2D/3D narrative hooks, and interactive/playable ad ideas) tailored to diverse mobile gaming genres and player personas.
- Storyboarding & Scripting: Create clear, visual storyboards, shot lists, and detailed creative briefs to guide production teams on pacing, camera angles, typography, and call-to-actions (CTAs).
- End-to-End Execution: Lead and directly contribute to the full ad pipeline, ensuring seamless execution across visual design, motion graphics, audio integration, and export formatting.
- Team Leadership & Workflow: Manage, mentor, and assign projects to motion designers, animators, and editors. Establish clear production timelines and prioritize workloads to meet tight performance marketing schedules.
- Internal Quality Control (QC): Enforce strict internal QC standards on all creative assets—evaluating visual polish, branding alignment, platform compliance (Meta, TikTok, Unity, AppLovin), narrative pacing, and technical output specs before release.
- Data-Driven Iteration: Collaborate with performance marketing teams to analyze ad metrics (CTR, IPM, ROAS) and rapidly iterate on top-performing concepts.

Qualifications & Requirements

- Experience: 3+ years of experience leading creative direction or producing performance-focused mobile game ads (agency or game studio background preferred).
- Portfolio: Strong, proven portfolio of mobile game video ads demonstrating end-to-end execution, strong visual storytelling, and high engagement hooks.
- Technical Proficiency:



Mastery of Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator). Familiarity with 3D tools (Blender/Maya) or Unity ad workflows is a strong plus.
- Creative Skills: Deep understanding of user psychology, mobile advertising trends, narrative pacing, and platform-specific formats.
- Leadership: Demonstrated capability to guide, critique, and inspire a team of creatives while maintaining high standards under rapid turnaround times.

Key Performance Indicators (KPIs)

- Creative Scaling Rate: Frequency of winning concepts meeting performance benchmarks (ROAS/IPM).
- Hook & Engagement Metrics: Optimization of 3-second hook retention rates and overall CTR across video iterations.
- Sprint Efficiency: Turnaround time and on-schedule asset delivery across production sprints.
- Quality & Compliance: Zero compliance rejections from ad networks (Meta, TikTok, Unity, AppLovin).

Tools & Workflow Stack

- Core Suite: Adobe After Effects, Premiere Pro, Photoshop, Illustrator.
- Secondary/Bonus: Blender, Cinema 4D, Maya, or Unity (Playable Ads pipeline).
- Operations & Asset Review: Frame.io, Figma, Notion, Slack.

What We Offer

- Competitive base salary with creative performance bonus structures.
- Versatile remote schedule with versatile PTO.
- Hardware stipend and full licensing for production software/plugins.
- Comprehensive healthcare, health stipend, and professional growth budget.

How to Apply

Submit your resume and a link to your portfolio/showreel. Applications without a portfolio demonstrating mobile game video ad production will not be evaluated.

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:





- Flexible schedule
- Health insurance
- Provident Fund
- Work from home

Application Question(s):

- How many years of experience do you have in creating or leading performance-focused video ads for mobile games?

Less than 1 year
1–2 years
3–5 years
5+ years

- Do you have a portfolio/showreel demonstrating mobile game advertisements you have personally created or led?

Yes
No
If Yes: Please share the portfolio/showreel link.

- Which type of mobile game advertising creatives have you worked on?

Gameplay Ads
UGC-style Ads
2D/3D Animation Ads
Story/Narrative Ads
Playable/Interactive Ads
None of the above

- How strong is your hands-on experience with Adobe After Effects and Premiere Pro?

Beginner
Intermediate
Advanced
Expert

- Have you worked with performance metrics such as CTR, IPM, ROAS, or hook/retention metrics to improve ad creatives?

Yes, regularly
Yes, occasionally
No

- Have you led or managed a team of creatives such as motion designers, animators, video editors, or designers?

Yes
No

- How many years of experience do you have in creative leadership/team management?

Less than 1 year
1–2 years
3–5 years
5+ years

- Have you created ads specifically for platforms such as Meta, TikTok, Unity Ads, or AppLovin?

Yes
No

- Are you comfortable with a hands-on role where you will both lead the creative team and personally contribute to ad concepts, storyboards, editing/motion, and final QC?

Yes
No

- Are you comfortable working in a rapid-paced environment with frequent creative iterations based on performance data?

Yes
No

- What is your current CTC & Expected CTC?
- Are you comfortable working in a Remote setup?

Yes
No

- Are you comfortable with occasional overlap with the US team during IST working hours?

Yes
No

- Do you have your own laptop/desktop system and a reliable high-speed internet connection to work remotely?

Yes, I have both
No

Work Location: Remote

📌 Senior Creative Designer (India)
🏢 BLKBOX Technologies
📍 India