Job Description : Content Writer

Company: Inttegria Global Partners
Department: Brand Strategy & Communications
Location: Bengaluru
Employment Type: Full-Time
Experience: 3-4 Years

About Inttegria Global Partners

Inttegria Global Partners is a Financial Transformation and Business Intelligence company helping organizations strengthen business performance through Finance, Accounting, Audit, Taxation, Technology, Data Analytics, and Strategic Communication.

We believe that powerful communication transforms businesses. Our creative and content work drives brand positioning, customer engagement, thought leadership, and business growth across digital and corporate platforms.

Role Overview

We are looking for an experienced Content Writer to own the creation of high-quality, research-backed content that positions Inttegria as a thought leader in finance, technology, and business intelligence. You will translate complex subject matter into clear, persuasive content for business audiences, and work closely with the marketing, design, sales, and leadership teams to shape a strong, consistent brand voice.

The ideal candidate has a proven writing portfolio, understands B2B and professional services communication, can independently manage content projects, and can review and guide the work of junior writers.

Key Responsibilities

Content Strategy & Ownership

- Develop and manage the content calendar aligned with business goals, service offerings, and marketing campaigns.
- Plan content themes and formats across the buyer journey, from awareness to consideration to decision.
- Identify content gaps and opportunities through audience, competitor, and keyword research.
- Recommend content topics based on performance data and industry trends.

Content Creation

Write high-quality, original content for:

- Blogs, Articles & Thought Leadership Pieces
- Whitepapers, eBooks, Case Studies & Industry Reports
- Website Copy & Landing Pages
- LinkedIn & Social Media Content
- Email Campaigns, Newsletters & Nurture Sequences
- Company Profiles, Brochures & Sales Collateral
- Sales Proposals, Presentation & Pitch Deck Content
- Press Releases, Bylined Articles & Corporate Announcements
- Webinar and Event Content
- Recruitment & Employer Branding Content

Research & Subject Matter Collaboration

- Research and simplify topics across finance, accounting, audit, taxation, technology, and data analytics.
- Interview internal subject matter experts and leaders to develop insight-led content,



including ghostwritten thought leadership.
- Fact-check data, statistics, and sources for accuracy and credibility.

SEO & Performance

- Write and optimize SEO-driven content using keyword research, search intent, and on-page best practices.
- Work with the digital marketing team to improve rankings, organic traffic, and content conversions.
- Audit, refresh, and repurpose existing content to maximize reach and value.
- Track content performance and use insights to improve future content.

Brand Voice & Editorial Quality

- Maintain and evolve the brand's tone of voice and editorial guidelines.
- Review, edit, and quality-check content from junior writers, interns, and freelancers.
- Ensure grammar, clarity, accuracy, and brand consistency across all outputs.

Collaboration & Leadership

- Work with design, marketing, sales, and leadership teams to understand briefs and deliver on time.
- Coordinate with graphic designers to ensure content and visuals work together.
- Mentor junior team members and guide external writers or agencies where needed.
- Stay updated on content trends, search algorithm changes, and AI-assisted writing tools, and use them responsibly.

Preferred Qualifications

- Bachelor's degree in English, Journalism, Mass Communication, Marketing, Commerce, or a related field (Master's degree is an advantage).
- Certifications in Content Marketing, SEO, or Copywriting are a plus.

Experience

- 3-4 years of experience in content writing, copywriting, content marketing, or journalism, with a track record of managing content independently.
- Experience in B2B, Finance, Consulting, Technology, SaaS, or Professional Services content is strongly preferred.
- A strong portfolio of published work such as thought leadership, whitepapers, case studies, and web copy.
- Experience with content planning, SEO writing, and working with SMEs.
- Prior experience mentoring or reviewing the work of junior writers is preferred.

Required Skills

Writing Expertise

- Excellent English Writing, Editing & Proofreading
- Business, Corporate & Thought Leadership Writing
- Long-Form Content (Whitepapers, eBooks, Reports)




- Case Study and Storytelling
- Research, Analysis & Fact-Checking
- Ability to Simplify Complex Financial and Technical Topics

Digital Content Skills

- SEO Writing and Keyword Research
- Content Strategy and Content Calendar Planning
- Email and Newsletter Copywriting
- Understanding of Content Marketing, Funnel Stages, and Lead Generation
- LinkedIn and Social Media Content Strategy

Tools

- Microsoft Word, Google Docs, Grammarly or similar editing tools
- SEMrush / Ahrefs / Google Search Console / Google Analytics
- WordPress / CMS (working knowledge)
- HubSpot / Mailchimp or similar email and automation tools (preferred)
- Canva (basic, preferred)
- AI Writing and Research Tools (preferred)

Core Competencies

- Strategic and Analytical Thinking
- Creative Thinking
- Ownership and Accountability
- Curiosity and Research Orientation
- Attention to Detail
- Time and Project Management
- Collaboration & Stakeholder Management
- Mentoring and Editorial Leadership
- Adaptability & Learning Agility

Key Performance Indicators (KPIs)

- Content Quality, Accuracy, and Originality
- Brand Voice Consistency
- Content Volume and Timely Delivery
- Organic Traffic and Keyword Ranking Growth
- Content Engagement (Reads, Shares, Clicks, Time on Page)
- Content-Driven Lead Generation
- Reduction in Revision Cycles
- Stakeholder Satisfaction

Why Join Inttegria Global Partners?

- Shape the voice and thought leadership of an emerging global brand.
- Take ownership of content strategy, with room to grow into leadership.
- Work on diverse content spanning finance, technology, analytics, consulting, and corporate communications.
- Collaborate directly with marketing, design, sales, and leadership teams.
- Enjoy a culture of innovation, continuous learning, and career development.

Write Ideas. Build Brands. Inspire Business Growth with Inttegria Global Partners.

Role: Content Writer / Senior Content Writer
Industry Type: Accounting / Auditing
Department: Marketing & Communications
Employment Type: Full Time, Permanent
Role Category: Content Writing / Content Marketing

Education

- UG: Any Graduate (preferably BA English / Journalism / Mass Communication / B.Com or related field)
- PG: Any Postgraduate

Key Skills: Content Writing, Copywriting, Thought Leadership, Whitepaper Writing, SEO Writing, Content Strategy, Case Studies, Email Copywriting, Editing, Research, Brand Voice

Work Location: In person

📌 Content writer (India)
🏢 Inttegria Global Partners
📍 India