To optimize this role for the up-to-date B2B SaaS job market, the profile needs to evolve from a traditional *Email Marketing Specialist* into a *Lifecycle & Demand Generation Email Specialist*.
In top-tier SaaS companies, email marketers aren't just responsible for keeping existing lists warm; they are key drivers of pipeline growth. They own the intersection of *Lifecycle Nurturing, Outbound/Inbound Lead Generation, and Product Demo Acceleration*.
### Experience
3–5 years of hands-on experience in B2B Email Marketing, Lead Generation, Lifecycle Nurturing, or Marketing Automation (preferably in SaaS, Supply Chain, Logistics, or Tech).
## Job Summary
We are looking for a results-driven *Lifecycle & Demand Generation Email Specialist* to build, execute, and optimize email programs for UltraShip.
In this role, you will sit at the intersection of marketing and sales—owning the strategy and execution that drives *inbound/outbound lead acquisition, demo bookings, trial activations, and lifecycle retention*. You will turn cold prospects into qualified leads and guide active users through structured email journeys to maximize pipeline growth and customer lifetime value.
## Key Responsibilities
### 1. Demand Generation & Demo Booking
- Design, build, and optimize email campaigns specifically engineered to drive *qualified product demo bookings* and trial sign-ups.
- Partner with Sales and Business Development (BDR/SDR) teams to align email sequences with outbound target account lists (ABM) and sales outreach.
- Create automated "Fast-Response" nurture workflows for inbound leads (content downloads, webinar attendees, site visitors) to convert them into booked demos.
- Develop trigger-based campaign logic that identifies high-intent behavior and immediately prompts prospects to schedule a call with the sales team.
### 2. Lifecycle Email Marketing & Journey Mapping
- Map and execute full-funnel lifecycle email campaigns (Prospect → Trial/Demo → Active Customer → Expansion → Renewal/Win-back).
- Build behavioral automation workflows for trial onboarding, product updates, feature adoption, and churn reduction.
- Establish optimal send cadences, automated follow-ups,
and decay rules to prevent list fatigue while maintaining consistent pipeline velocity.
### 3. Conversion-Driven Copywriting & Messaging
- Write high-converting email copy, subject lines, preheaders, and calls-to-action (CTAs) tailored to distinct B2B buyer personas and decision-makers.
- Draft cold outbound sequences, warm nurture drips, and urgency-driven promotional campaigns that directly drive meeting bookings.
- A/B test hook formats, value propositions, and CTA placements (e.g., direct booking links vs. low-friction questions) to continuously lift response rates.
### 4. Audience Segmentation & Database Hygiene
- Segment databases based on Ideal Customer Profile (ICP), industry vertical, buying stage, product usage, and engagement history.
- Manage specialized segments including:
- Cold Outbound / ICP Prospect Lists
- Stalled Demos & Unconverted Leads
- Active Product / Trial Users
- Customer Accounts (Upsell/Cross-sell)
- Churned / Inactive Contacts (Win-back)
- Enforce strict list hygiene protocols, sunsetting unengaged contacts and removing invalid addresses to safeguard sender reputation.
### 5. Deliverability, Technical Setup & Compliance
- Monitor and proactively protect sender reputation, domain authority, and inbox placement across all marketing and outbound domains.
- Manage and audit authentication protocols including *SPF, DKIM, and DMARC*.
- Oversee secondary domain setups, IP/domain warm-ups, and inbox monitoring tools (e.g., GlockApps, Mailtester).
- Maintain compliance with global data privacy regulations (*CAN-SPAM, GDPR, CASL*) and ensure opt-out mechanisms function flawlessly.
### 6. Pipeline Analytics & Optimization
- Track end-to-end performance metrics—looking beyond vanity metrics (opens) to focus on operational and business impact (CTR, Demo Bookings,
Pipeline Value).
- Conduct systematic A/B and multivariate tests on messaging, send times, and workflow logic.
- Report weekly and monthly on pipeline contribution, lead-to-demo conversion rates, and list growth metrics.
## Key Performance Indicators (KPIs)
- *Sales Demos Booked / Meetings Scheduled*
- *Marketing Qualified Leads (MQLs) & Pipeline Contribution*
- *Trial / Lead-to-Demo Conversion Rate*
- Click-Through Rate (CTR) & Click-to-Open Rate (CTOR)
- Email Delivery Rate & Inbox Placement Rate
- Bounce Rate (<2%) & Spam Complaint Rate (<0.1%)
- Re-engagement / Win-back Rate
## Required Qualifications
- 3–5 years of experience in B2B Email Marketing, Demand Generation, or Lifecycle Marketing.
- *Proven track record of driving pipeline and demo bookings through email campaigns* (portfolio or verifiable metrics required).
- Exceptional B2B persuasive copywriting skills with an ability to communicate complex product value propositions simply.
- Deep understanding of marketing automation, CRM architecture, lead scoring, and automated routing.
- Hands-on experience with deliverability management (SPF, DKIM, DMARC, list cleaning tools).
- Strong analytical mindset: able to isolate underperforming funnel stages and implement data-backed solutions.
## Preferred Qualifications
- Experience using platforms such as *HubSpot, Marketo, Customer.io, Apollo, Instantly, Clay, or Salesloft*.
- Prior background in B2B SaaS, Logistics, Supply Chain, Enterprise Tech, or Freight Technology.
- Basic HTML/CSS knowledge for editing email templates.
- Experience setting up multi-touch outreach that connects email with LinkedIn/sales messaging.
## Candidate Mindset
- *Growth-Oriented:* Views email not just as a communication tool, but as a primary engine for pipeline and revenue.
- *Sales-Aligned:* Thinks like an SDR/Account Executive—understands what makes a prospect click "Book a Demo".
- *Execution-Focused:* Capable of building campaigns from concept to copy, workflow building, testing, and reporting.
Pay: ₹500,000.00 - ₹800,000.00 per year
Work Location: Remote
📌 Email Marketing Specialist (India)
🏢 Abc
📍 India