Business Development Executive (BDE)

Company:

Blues & Purples Brand Solutions

Location:

Naraina, New Delhi

Experience:

4–8 Years

Employment Type:

Full-time

Department:

Business Development / Sales

About the Role

Blues & Purples Brand Solutions is looking for an experienced and result-oriented

Business Development Executive to drive business growth by developing new client relationships, expanding existing accounts and generating revenue across our

event spaces, exhibitions, trade fairs, branding, BTL and advertising solutions.

The role requires a strong combination of business development, client relationship management, consultative selling and commercial negotiation. The ideal candidate should have a good understandingof the events, exhibitions, advertising, branding or space-selling ecosystem and be comfortable dealingwith corporate clients, event agencies and other business partners.

The BDM will be responsible for building a strong sales pipeline, identifying high-value opportunities,converting prospects into business and contributing directly to the company's revenue growth.

Key Responsibilities

1. Business Development & New Client Acquisition

Identify and develop new business opportunities across corporate and institutional clients.

Build and maintain a strong pipeline of prospective clients and business opportunities.

Identify companies, event agencies, exhibition organizers, advertising/branding agencies and otherpotential customers relevant to the business.

Generate business through networking, referrals, industry contacts, cold outreach, digital channelsand existing relationships.

Develop new accounts and establish long-term business relationships.

Explore new sectors, markets and customer segments to expand the company's business.

2. Event Space, Exhibition & Solution Selling Drive sales of event spaces, exhibition/trade-fair spaces, branding, BTL and advertising solutions

.

Understand the client's business objective, event requirement, audience and budget beforerecommending an appropriate solution.

Prepare and present customized commercial proposals in coordination with the relevant internalteams.

Conduct client meetings, presentations and venue/site visits where required.

1

Convert enquiries and opportunities into confirmed business.

Identify opportunities to cross-sell and upsell multiple services to existing clients.

3. Corporate & Key Account Management

Develop strong relationships with decision-makers and key stakeholders within client organizations.

Manage important accounts and ensure a high level of client satisfaction.

Develop repeat business from existing clients.





Understand upcoming client requirements and proactively pitch relevant solutions.

Build long-term partnerships rather than focusing only on one-time transactions.

4. Sales & Revenue Ownership

Take ownership of monthly, quarterly and annual business-development targets.

Develop and execute plans to achieve assigned revenue targets.

Manage the complete sales cycle—from lead generation and qualification to meetings, proposals,

negotiation and closure.

Maintain a healthy and measurable sales pipeline.

Track opportunities, expected closures and revenue forecasts.

Follow up on commercial proposals and pending negotiations to ensure timely closures.

Coordinate with internal teams to ensure smooth handover of confirmed business.

5. Relationship & Industry Development

Develop a strong professional network within the corporate, events, exhibitions, advertising,

branding and BTL ecosystem.

Build relationships with event management companies, exhibition organizers, agencies, corporate

procurement teams, marketing teams and other relevant stakeholders.

Attend relevant industry events, networking meetings, exhibitions and trade shows to generate current

business opportunities.

Explore strategic partnerships and referral opportunities that can contribute to recurring business.

6. Market Intelligence

Keep track of market trends, upcoming events, exhibitions and corporate requirements.

Monitor competitor offerings, pricing and positioning.

Identify emerging opportunities within the Delhi-NCR market and beyond, wherever relevant.

Share market feedback and potential business opportunities with senior management.

7. Reporting & Sales Management

Maintain accurate records of leads, prospects, meetings, proposals, negotiations and closures.

Prepare regular sales and business-development reports.

Provide management with visibility on the sales pipeline, expected closures and potential risks.

Analyse sales performance and identify areas for improving conversion and revenue.

8. Team Coordination & Guidance

Work closely with Business Development Executives and other sales team members.

2

Guide junior team members on lead generation, client communication, follow-ups and sales

conversion.





Support the team in important client meetings and negotiations where required.

Share market intelligence, leads and sales opportunities with the wider team.

Candidate Profile

4–8 years of experience in Business Development / Sales, preferably in:

Events

Exhibitions & Trade Fairs

Event Spaces / Venue Sales

BTL / Brand Activations

Advertising / Branding

Hospitality or related space-selling businesses

Proven ability to generate new business and achieve sales targets.

Strong corporate-client acquisition and relationship-management skills.

Experience in handling the complete sales cycle from lead generation to closure.

Strong negotiation and commercial understanding.

Excellent verbal and written communication skills.

Confident and professional presentation skills.

Strong networking and relationship-building abilities.

Good knowledge of the Delhi-NCR corporate and events market will be an advantage.

Existing relationships with corporates, agencies, event companies or exhibition organizers will be an

added advantage.

Proficiency in MS Office / Google Workspace and sales/CRM tools.

Key Performance Indicators (KPIs)

The success of the role will primarily be measured through:

Achievement of monthly / quarterly / annual revenue targets

New corporate and agency accounts acquired

Value of new business generated

Sales pipeline value and quality

Enquiry-to-conversion ratio

Number and value of confirmed bookings

Repeat business from existing clients

Average business value per client/account

Key account growth

Timely and accurate sales forecasting

Personal Attributes

We are looking for someone who is:

Highly target-oriented and commercially driven

Confident in approaching and engaging senior decision-makers

3

Strong in networking and relationship building

Persistent and disciplined with follow-ups

A good negotiator and closer

Presentable and professional

Proactive in identifying business opportunities

Comfortable working in a fast-paced, target-driven environment

Capable of working independently while coordinating effectively with a team

Compensation & Benefits

Salary: ₹_ 12,50,000per annum + Performance Incentives

Attractive performance-linked incentives

Growth and career-development opportunities

Exposure to corporate, events, exhibitions and brand solutions

Opportunity to build a strong industry network

Professional and growth-oriented work environment

Reporting To: Head – Business Development / Director

Location: Naraina, New Delhi

Pay: ₹20,000.00 - ₹40,976.76 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Business Development Executive (BDE) (Naraina)
🏢 Blues and Purples Brand Solutions
📍 Naraina