What are we looking for?

Role Overview:

You will be responsible for driving end-to-end campaigns, tech integrations and managing Customer Data Platform, Adobe Suite, Microsoft CRM and Call center.

This role will also be responsible for enabling data-driven marketing, automation, and personalization across channels like Email, SMS, WhatsApp, OBD, Mobile App and Web.

What does the job entail?

. CDP & Martech platform Integration

Fast-tsrack integrations between CDP (Lemnisk) and Adobe Experience Manager (CMS), Adobe Target, Adobe Campaign, Microsoft Dynamic 365 CRM, Website/ Mobile Apps (pixel placement, tracking code placement etc), Call center dialer systems, also to ensure seamless data flow, API integrations and event tracking.

2. Marketing Campaign Execution

Design and execute multi-channel campaigns: Email, SMS, WhatsApp, OBD (Outbound Dialing), Build customer journeys, drip campaigns, and lifecycle marketing flows,



Enable real-time personalization using CDP + Adobe stack

Work Experience

- Hands-on experience with CDP( Lemnisk)

- Robust experience with Adobe stack:Adobe Experience Manager, Adobe Target, Adobe Campaign

- Experience with CRM systems like Microsoft Dynamics 365

- Knowledge of APIs, webhooks, and data integrations

Essential Qualification

- Hands-on experience with CDP( Lemnisk)

- Strong experience with Adobe stack:Adobe Experience Manager, Adobe Target, Adobe Campaign

- Experience with CRM systems like Microsoft Dynamics 365

- Knowledge of APIs, webhooks, and data integrations

Preferred Skills

. Experimentation & Optimization

Identifying new growth opportunities across e-commerce vertical, helping us to deploy use cases for website personalization, retargeting strategies & improving buying journeys.

📌 Senior Manager - Digital Sales and E-Commerce (India)
🏢 HDFC Life
📍 India