Job Description – Sales Manager | Primary Research

Position: Sales Manager – Primary Research
Experience: Minimum 5 years
Employment Type: Full-Time
Role Type: Individual Contributor
Industry: Market Research / Business Intelligence / Consulting
Location: Noida
Reporting To: Director / Head of Sales

About the Role

We are looking for an experienced Sales Manager – Primary Research to independently manage the complete end-to-end sales cycle for primary market research projects.

This is an individual contributor role, where the candidate will be responsible for generating business, understanding client research requirements, preparing proposals, determining project pricing, negotiating commercial terms, closing deals, and providing post-sales support.

The ideal candidate should have at least 5 years of relevant experience in selling primary research / market research services, with a strong understanding of B2B research sales and the ability to independently manage clients from initial contact through project completion.

Key Responsibilities

1. Lead Generation & Business Development

- Identify and develop new B2B clients across domestic and international markets.
- Generate leads through cold calling, email campaigns, LinkedIn, referrals, networking, and other business development channels.
- Build and maintain a solid pipeline of prospective clients.
- Identify opportunities for primary research, custom research, surveys, interviews, focus groups, expert interviews, and other research assignments.
- Conduct regular follow-ups and convert qualified leads into business opportunities.

2. Client Requirement Understanding

- Interact directly with clients to understand their business objectives, research requirements, target audience, geography,



sample requirements, timelines, and expected deliverables.
- Translate client requirements into a clear research scope and commercial proposal.
- Coordinate internally with research/operations teams wherever required to validate feasibility and methodology.

3. Proposal & Pricing

- Prepare and present customized research proposals based on client requirements.
- Develop project pricing and commercial proposals considering methodology, sample size, geography, timelines, and project complexity.
- Clearly communicate research methodology, deliverables, timelines, assumptions, and commercial terms to clients.
- Make commercial decisions within the company's approved pricing framework.

4. Negotiation & Sales Closure

- Independently handle commercial negotiations with clients.
- Negotiate pricing, scope, timelines, payment terms, and contractual requirements.
- Address client objections and demonstrate the value of the proposed research solution.
- Drive opportunities through the sales funnel and take ownership until final closure.
- Achieve assigned revenue and sales targets.

5. End-to-End Sales Ownership

- Take complete ownership of the sales cycle from lead generation → qualification → requirement understanding → proposal → pricing → presentation → negotiation → closure → handover → after-sales support.
- Maintain accurate records of leads, opportunities, proposals,



negotiations, and closures in the CRM.
- Ensure smooth communication between the client and internal research/project teams after order confirmation.

6. After-Sales & Client Relationship Management

- Remain actively involved with the client after sales closure to ensure a smooth project experience.
- Address client queries and coordinate with internal teams for timely resolution.
- Identify opportunities for repeat business, additional research requirements, and cross-selling/up-selling.
- Build long-term relationships with key decision-makers and procurement/research teams.
- Work towards maximizing client retention and repeat revenue.

Required Experience & Skills

- Minimum 5 years of relevant experience specifically in sales/business development of primary market research services.
- Strong understanding of primary research methodologies and market research services.
- Proven experience in selling custom/primary research projects rather than only standardized products or syndicated reports.
- Demonstrated ability to independently manage the complete sales cycle.
- Strong experience in proposal preparation, pricing, commercial negotiation, and sales closure.
- Excellent B2B communication and presentation skills.
- Strong negotiation and objection-handling capabilities.
- Ability to communicate effectively with senior-level clients and decision-makers.
- Solid lead-generation and prospecting skills.
- Experience working with international clients will be an advantage.
- Experience with CRM systems, LinkedIn, email outreach, and other sales-development tools.
- Strong commercial understanding and target-oriented approach.

Work Location: In person

📌 Sales Manager- Primary Research (India)
🏢 Research Nester
📍 India