Sure. If the role combines Data Analytics + Digital Marketing, you can position it as a Data Analyst – Digital Marketing role.

Data Analyst – Digital Marketing

Job Overview
We are looking for a Data Analyst with Digital Marketing knowledge to analyze marketing and business data, track campaign performance, identify trends, and provide actionable insights to improve overall marketing performance and business growth.

Key Responsibilities

- Collect, clean, analyze, and interpret marketing and business data.
- Track and analyze digital marketing KPIs such as CTR, CPC, CPM, CPL, conversion rate, ROAS, ROI, reach, engagement, and website traffic.
- Analyze performance of Meta Ads, Google Ads, and other digital marketing campaigns.
- Create and maintain performance reports, dashboards, and data visualizations.
- Monitor campaign performance and identify opportunities for optimization.
- Analyze customer behavior, audience performance, and conversion trends.
- Work with marketing teams to support data-driven campaign strategies.
- Use Google Analytics 4 (GA4) and other analytics platforms to track website and campaign performance.
- Prepare regular reports and presentations for clients and management.
- Conduct competitor and market analysis to identify trends and opportunities.
- Support lead generation, conversion tracking,



and marketing funnel analysis.
- Provide actionable recommendations based on data insights.

Required Skills

- Robust analytical and problem-solving skills.
- Good knowledge of Microsoft Excel / Google Sheets.
- Knowledge of SQL and basic database concepts.
- Familiarity with Power BI, Tableau, or other data visualization tools.
- Good understanding of Digital Marketing and Performance Marketing.
- Knowledge of Meta Ads and Google Ads.
- Understanding of GA4, Google Tag Manager, conversion tracking, and marketing analytics is an advantage.
- Knowledge of SEO, social media marketing, and content marketing is an added advantage.
- Strong communication and presentation skills.
- Attention to detail and ability to convert data into actionable insights.

Qualifications

- Bachelor's degree in Data Analytics, Business Analytics, Statistics, Computer Science, Commerce, Marketing, or a related field.
- Candidates with experience in Data Analytics and Digital Marketing are preferred.
- Freshers with relevant certifications, internships, or practical project experience can also apply.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule

Experience:

- 1year: 1 year (Preferred)

Work Location: In person

📌 Data Analyst (India)
🏢 RedMelon Kochi
📍 India