JOB ROLE: DIGITAL MARKETING & GROWTH EXECUTIVE .

Role: Digital Marketing & Growth ExecutiveType: Full-time / Part-time / FreelanceExperience: 1–3 years preferredIndustry: EdTech / Education / NEET Coaching preferred

Key Responsibilities:

- Digital Marketing & Paid Ads
- Plan, create, manage and optimize Meta/Instagram ads.
- Identify and target the right NEET 2027 audience.
- Test different audiences, creatives, ad copies and campaigns.
- Monitor CTR, CPC, CPL, conversion rate and ROAS.
- Suggest and manage appropriate ad budgets based on performance.
- Sales & Lead Generation
- Generate qualified leads and paid enrollments for ACEOPTIO test series and courses.
- Create and optimize marketing funnels from Ad → Landing Page → Enrollment → Payment.
- Track where users are dropping off and suggest improvements.
- Work towards agreed monthly sales/enrollment targets.
- Coordinate with the team to improve conversion from leads to paid students.
- Landing Page & Website Optimization
- Regularly audit the test-series/course landing pages.
- Suggest improvements in headlines, course descriptions, CTA placement, page structure and overall presentation.
- Write/modify marketing copy to make the offer clearer and more compelling.
- Analyze website traffic and user behavior.
- Identify reasons for low conversion and recommend solutions.
- Academic/course information will be provided by ACEOPTIO; the candidate will be responsible for marketing presentation and conversion optimization.
- Instagram Management
- Develop a skilled and consistent Instagram presence for ACEOPTIO.




- Suggest how the provided Reels/content should be presented for maximum reach.
- Plan captions, hashtags, CTAs and posting strategy.
- Manage daily Stories.
- Suggest content ideas based on NEET aspirant behavior and current trends.
- Track follower growth, reach, engagement and profile activity.
- SEO
- Optimize ACEOPTIO website pages for relevant NEET-related search terms.
- Work on on-page SEO, keywords, titles, descriptions and internal linking.
- Improve Google search visibility and organic traffic.
- Monitor Google Search Console and Analytics data.
- Suggest SEO strategies for long-term organic growth.
- YouTube Growth & SEO
- Optimize video titles, descriptions, keywords, tags and thumbnails.
- Improve discoverability of ACEOPTIO YouTube content.
- Suggest strategies to reach the relevant NEET 2027 audience.
- Analyze YouTube performance and provide recommendations.
- Content/academic videos will be provided by the ACEOPTIO team.
- Daily Analytics & Reporting
- Track website visits, leads, enrollments, ad performance and social media growth daily.
- Provide a daily performance report.
- Clearly explain:
- What worked
- What did not work
- Where users are dropping off
- What should be changed
- What should be tested next




- Make decisions based on data rather than simply running ads.

Important:We are not looking for someone whose responsibility is only to “run ads.” The candidate will be expected to take ownership of the complete digital growth funnel — audience targeting, ads, landing page optimization, lead generation, conversion, Instagram, SEO and YouTube growth.

Initial Target:A transparent 30-day target will be mutually decided based on the product, price, ad budget and initial campaign data.

Preferred Candidate:Someone who has previous experience in EdTech, NEET/JEE coaching, online courses, test series or education-based digital marketing will be preferred.

Compensation: ₹15,000–₹20,000/month initially, depending on experience and skill set. Performance-based incentives can be added based on measurable results.

Trial Period: 30 days, with daily performance tracking and evaluation.

Pay: ₹15,000.00 - ₹20,000.00 per month

Advantages:

- Work from home

Application Question(s):

- How many years of experience do you have in digital marketing?
- Do you have previous experience working with EdTech, NEET/JEE coaching, online courses, or test series businesses?
- If our ads are generating website visits but zero or very few enrollments, how would you identify the problem and improve the conversion rate?
- Can you share examples of previous digital marketing campaigns you have managed and the results achieved?
- Do you have your own laptop that you can use for this role?

Work Location: Remote

📌 Digital Marketing Manager (India)
🏢 Medvora
📍 India