Job Purpose

To plan ,execute & manage 360 marketing activities for Bandhan Tours, generate quality leads, strengthen brand visibility, through digital and offline marketing initiatives.

Key Responsibilities

- Plan and execute monthly marketing activities and campaigns.
- Prepare monthly marketing activity calendar.
- Manage and coordinate social media campaigns across Instagram, Facebook, YouTube, Google and other relevant platforms.
- Coordinate with graphic designers, content creators .
- Generate quality leads through digital, social media, WhatsApp and other marketing channels.
- Coordinate with the Sales Team for proper lead allocation and follow-up.
- Coordinate with Graphic Designer for creation of posts, reels, videos, brochures, flyers, and other promotional materials, including digital, social media, print, and offline marketing collaterals such as newspaper advertisements, pamphlets, standees, banners, and other print media.
- Ensure consistent Bandhan Tours branding across all marketing communication.
- Plan and execute exhibitions, travel fairs, corporate activities and customer events.
- Maintain monthly marketing activity and campaign reports.
- Track leads, cost per lead, campaign performance,



conversions and marketing ROI.
- Monitor competitor offers, pricing, campaigns and new travel products.
- Identify new marketing opportunities and customer trends.
- Work closely with Sales, Operations and Creative teams to support business growth.

Required Skills & Qualifications

- 4–5 years of experience in marketing, preferably in the travel/tourism industry.
- Strong knowledge of digital and social media marketing.
- Good communication, coordination and presentation skills.
- Strong understanding of Meta Ads and Google Ads.
- Good analytical and reporting skills.
- Creative thinking and campaign planning ability.
- Knowledge of Canva and other marketing tools will be an advantage.
- Result-oriented, proactive and able to work with multiple teams.

Preferred Candidate Profile

A result-oriented and proactive marketing skilled who can independently manage marketing activities, generate quality business leads, strengthen the Bandhan Tours brand, and work closely with Sales and Operations to achieve business objectives.

Pay: ₹35,558.56 - ₹40,810.39 per month

Work Location: In person

📌 Marketing Manager (India)
🏢 Bandhan Tours
📍 India