We are looking for a results-driven Digital Marketing Manager who can take ownership of the organization’s digital growth, customer acquisition, lead generation, and online market expansion. The ideal candidate should have a proven track record of generating revenue through PPC campaigns, increasing market reach, building a strong organic acquisition channel, and converting digital traffic into qualified leads and customers, Email marketing.

This role requires a combination of strategic thinking, hands-on execution, data analysis, and commercial understanding, with a strong focus on measurable business results.

Key Responsibilities1. Performance Marketing & Revenue Growth

- Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Own PPC strategy with a clear focus on lead generation, customer acquisition, revenue growth, and ROI/ROAS.
- Build and optimize campaigns across Search, Display, Performance Max, Remarketing, YouTube, and other relevant formats.
- Conduct keyword research, audience segmentation, competitor analysis, ad-copy testing, and landing-page optimization.
- Continuously optimize CPL, CAC, conversion rate, ROAS, lead quality, and revenue contribution.
- Track the complete customer acquisition funnel from impression → click → lead → qualified lead → customer → revenue.
- Identify opportunities to increase revenue while maintaining efficient marketing spend.

2. Lead Generation

- Develop and execute strategies to generate a consistent pipeline of high-quality inbound leads.
- Build campaigns targeting different stages of the customer journey.
- Work closely with the Sales/Business Development team to improve lead quality and conversion.
- Establish lead qualification and tracking mechanisms.
- Analyze lead-to-opportunity and chance-to-customer conversion rates.
- Continuously improve landing pages, forms, CTAs, offers, and conversion funnels.

3. SEO & Organic Growth

- Develop and execute an effective SEO strategy to increase organic traffic and generate qualified organic leads.
- Conduct keyword research and identify high-value commercial and informational search opportunities.
- Improve website rankings, technical SEO, on-page SEO, content structure, and internal linking.
- Develop a content strategy focused on organic traffic, authority building, and lead generation.
- Monitor organic rankings, traffic, conversions, and revenue generated through organic channels.
- Identify opportunities to reduce dependency on paid acquisition by strengthening organic channels.

4. Market Reach & Brand Growth





- Develop strategies to expand the organization's digital market presence and customer reach.
- Identify new customer segments, geographies, industries, and digital channels.
- Conduct competitor and market research to identify growth opportunities.
- Build digital campaigns to increase brand awareness, website traffic, engagement, and customer acquisition.
- Strengthen the organization's online presence across search engines, social media, content platforms, and relevant digital channels.

5. Website & Conversion Rate Optimization

- Work with internal teams, designers, developers, and content teams to improve website performance.
- Optimize landing pages and website journeys for higher conversion rates.
- Conduct A/B testing of landing pages, CTAs, headlines, forms, offers, and ad creatives.
- Monitor website analytics and identify areas causing drop-offs in the conversion funnel.
- Ensure digital campaigns have relevant, high-converting landing experiences.

6. Analytics, Tracking & Reporting

- Own digital marketing dashboards and performance reporting.
- Use tools such as Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, Looker Studio, CRM platforms, and other marketing analytics tools.
- Track and report key metrics including:
- Revenue generated from digital marketing
- Marketing ROI / ROAS
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Lead-to-customer conversion rate
- Website traffic
- Organic traffic
- Organic leads
- PPC leads
- Conversion rate
- Search rankings
- Customer lifetime value where applicable
- Provide actionable insights and recommendations based on campaign data.

7. Marketing Automation & CRM

- Implement and optimize lead nurturing and marketing automation processes.
- Work with CRM systems to ensure proper source tracking and attribution.
- Develop automated email/WhatsApp/CRM journeys where relevant.
- Segment leads based on source, intent, behavior, industry, geography, and funnel stage.
- Improve lead nurturing and re-engagement campaigns.

8. Content & Social Media

- Develop a content strategy aligned with business objectives and SEO goals.




- Work with content and creative teams to produce high-performing:
- Blogs
- Landing pages
- Case studies
- Videos
- Social media content
- Lead magnets
- Ad creatives
- Use performance data to identify which content generates traffic, engagement, leads, and revenue.

Required Experience & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4–8+ years of experience in Digital Marketing / Performance Marketing, depending on seniority.
- Demonstrated experience managing significant PPC/paid-media budgets.
- Proven experience in revenue-focused performance marketing.
- Strong hands-on knowledge of Google Ads and Meta Ads.
- Strong understanding of SEO and organic lead generation.
- Experience with Google Analytics 4 and Google Search Console.
- Experience with CRM and marketing automation platforms.
- Strong understanding of conversion funnels and digital attribution.
- Excellent analytical and data interpretation skills.
- Strong understanding of CAC, CPL, CPA, ROAS, ROI, LTV, conversion rates, and funnel metrics.

Preferred Experience

Candidates with experience in the following will be preferred:

- Demonstrable history of increasing revenue through PPC campaigns.
- Experience scaling paid campaigns while maintaining profitability.
- Experience taking a company/brand into new markets or geographies.
- Proven success in building an organic lead-generation engine.
- Experience managing SEO + PPC together as an integrated acquisition strategy.
- Experience working closely with Sales teams to improve lead conversion.
- Experience with B2B/B2C lead generation, depending on the organization's business model.
- Experience managing agencies, freelancers, designers, content writers, or internal marketing teams.

Success in the First 6–12 Months

The successful candidate will be expected to establish a scalable digital growth engine that delivers:

- Increased qualified lead volume
- Increased organic lead generation
- Increased PPC-generated revenue
- Improved campaign profitability
- Expanded digital market reach
- Improved website and landing-page conversion rates
- Stronger organic search visibility
- Better marketing attribution and reporting
- A predictable and measurable digital acquisition funnel

Core objective: Build and scale digital marketing as a measurable revenue-generating function, rather than simply a traffic or awareness channel.

Pay: ₹50,000.00 - ₹100,000.00 per month

Perks:

- Health insurance
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 CREED INFOTECH PRIVATE
📍 India