Ads Specialist

Company: Brainilab Techno Hub
Location: Nagercoil, Tamil Nadu
Job Type: Full time
Work Mode: On-site
Experience: 0–2 years / Freshers with relevant knowledge can apply
Department: Digital Marketing

Job Summary

Brainilab Techno Hub is looking for an Ads Specialist to plan, execute, monitor, and optimise paid advertising campaigns that help businesses generate leads, enquiries, sales, and measurable growth.

The ideal candidate should have a strong interest in Meta Ads, Google Ads, performance marketing, audience targeting, campaign optimisation, and analytics.

You will work on real client campaigns and collaborate with our strategy, creative, SEO, and content teams.

Key Responsibilities

- Plan and execute Meta Ads and Google Ads campaigns.
- Set up and manage campaigns based on specific business and conversion goals.
- Conduct audience research and develop relevant targeting strategies.
- Create and manage campaign structures, ad sets, keywords, audiences, and budgets.
- Monitor campaign performance and optimise campaigns based on data.
- Analyse metrics such as CPC, CPM, CTR, CPL, conversion rate, and ROAS.
- Conduct A/B testing for audiences, creatives, copy, and campaign strategies.
- Identify underperforming campaigns and implement optimisation strategies.
- Work with the creative team to develop effective ad creatives and messaging.
- Set up and monitor conversion tracking and campaign events.
- Prepare performance reports and communicate insights and recommendations.
- Conduct competitor and market research.
- Stay updated with changes to Meta Ads, Google Ads, tracking, and performance marketing practices.

Requirements

- Bachelor's degree or relevant educational background in Digital Marketing, Marketing, Business, or a related field.




- Basic to good understanding of Meta Ads and Google Ads.
- Understanding of digital marketing and conversion funnels.
- Knowledge of audience targeting and campaign optimisation.
- Basic understanding of marketing analytics and performance metrics.
- Good analytical and problem-solving skills.
- Strong attention to detail.
- Good communication and teamwork skills.
- Willingness to learn, test, analyse, and improve campaigns.

Freshers Can Apply

Freshers are welcome to apply if they have a genuine interest in performance marketing and a basic understanding of paid advertising.

Candidates with Meta/Google certifications, internship experience, personal projects, campaign experience, or practical knowledge of Ads Manager are encouraged to apply.

Good to Have

- Experience with Meta Ads Manager.
- Experience with Google Ads and Google Keyword Planner.
- Familiarity with Google Analytics and Google Tag Manager.
- Understanding of Meta Pixel and conversion tracking.
- Basic knowledge of landing pages and conversion rate optimisation.
- Familiarity with Looker Studio or other reporting tools.
- Understanding of lead-generation and e-commerce campaigns.
- Basic knowledge of copywriting and creative strategy.

What We’re Looking For

We’re looking for someone who doesn't just run ads, but wants to understand why a campaign works, where it loses performance, and how to improve it.

A solid analytical mindset, curiosity, experimentation, and willingness to learn are important for this role.

Location

Nagercoil, Tamil Nadu
On-site

How to Apply

Send your CV:
[email protected]

WhatsApp: +91-XXXXXXXXXX

Subject: Application – Ads Specialist

Pay: ₹180,000.00 - ₹360,000.00 per year

Advantages:

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Ads Specialist – Meta Ads & Google Ads (India)
🏢 Brainilab Techno Hub
📍 India