Employment: Full-time
Experience: 2–5 years preferred
Location: India
Probation: 4 months
Remuneration: Competitive fixed salary depending on experience and demonstrated capability, plus performance-related incentives

About the Role

A UK-based business group is looking for a motivated and hands-on Digital Marketing & Business Development Executive to support and develop the digital presence and business growth of two established businesses:

- A specialist private medical clinic in London
- A luxury multi-purpose self-catering holiday property in Portugal

We are looking for someone with recent practical experience in digital marketing who is comfortable working directly with websites, SEO, Google Ads, analytics, CRM and online lead generation.

This is not a purely advisory or supervisory marketing role. The successful candidate will be expected to carry out the work, develop new ideas, implement agreed strategies, measure results and progressively take ownership of digital growth.

We are particularly interested in someone at an early stage of their career who is ambitious, commercially minded and wants the prospect to grow with the company.

Key Responsibilities

Specialist Private Medical Clinic

- Maintain and optimise existing WordPress websites.
- Improve organic Google search visibility through on-page, technical and local SEO.
- Review and improve website structure, service pages, keywords, internal linking and conversion pathways.
- Manage and optimise Google Ads campaigns.
- Monitor Google Analytics (GA4), Google Search Console and conversion data.
- Manage and improve Google Business Profile performance.
- Monitor competitors and identify opportunities for improved digital visibility.
- Develop appropriate digital and social-media marketing initiatives.
- Monitor the source and quality of enquiries.
- Improve conversion from website visitors to genuine enquiries.
- Develop strategies for generating genuine reviews and improving online presence.
- Increase organic enquiries and identify opportunities to reduce unnecessary dependence on paid advertising while maintaining the quality and appropriate volume of enquiries.

All healthcare advertising, clinical content, website material, social-media content and promotional material must be submitted to and approved by the Board before publication or material alteration. The employee will not have independent authority to publish healthcare content without prior Board approval.

Luxury Multi-Purpose Self-Catering Holiday Property

A major objective of this role will be to develop the property's own sources of enquiries and direct bookings, progressively reducing dependence on third-party booking portals.

Responsibilities will include:

- Improve the property's website, SEO and organic search performance.
- Develop and optimise Google Ads campaigns.
- Develop appropriate social-media and digital-marketing strategies.
- Improve the direct-booking journey and website conversion.
- Develop targeted landing pages and marketing campaigns.
- Establish and maintain an effective CRM system.
- Track enquiries from their source through to confirmed booking.
- Develop repeat-guest and referral strategies.
- Develop email marketing and appropriate follow-up campaigns.
- Analyse marketing expenditure against enquiries, bookings and revenue.
- Identify new customer segments and commercial opportunities.




- Develop strategies to increase direct bookings and reduce third-party commission costs.

B2B Business Development

An important part of the role will be developing business beyond traditional online booking portals.

The successful candidate will research, identify and approach suitable potential partners including:

- Golf holiday companies and golf-tour operators
- Luxury and specialist travel agencies
- Group holiday organisers
- Wedding and event-management companies
- Corporate retreat organisers
- Destination-management companies
- Sports and leisure travel businesses
- Other organisations capable of generating group, repeat or referral bookings

This will involve identifying relevant organisations and decision-makers, making professional initial approaches, maintaining a structured prospect database, following up opportunities and helping develop long-term commercial relationships.

Skills and Experience

We are looking for practical ability rather than qualifications alone.

Candidates should ideally have 2–5 years of recent hands-on experience and demonstrable skills in several of the following:

- WordPress
- SEO and keyword research
- Google Ads
- Google Analytics / GA4
- Google Search Console
- Google Business Profile
- Conversion tracking and optimisation
- CRM and lead management
- Social-media marketing
- Email marketing
- B2B lead generation and prospecting
- Competitor and market research
- Canva or similar content tools
- Excel or Google Sheets

Experience in healthcare, hospitality, travel or luxury accommodation would be advantageous but is not essential.

Who We Are Looking For

The successful candidate should be:

- Motivated, ambitious and willing to learn.
- Up to date with current digital-marketing methods and tools.
- Hands-on and capable of implementing work rather than simply recommending that others do it.
- Comfortable working independently and taking responsibility for agreed projects.
- Commercially minded and interested in generating measurable business results.
- Able to research unfamiliar markets and identify new opportunities.
- Confident in approaching potential B2B partners and following up leads.
- Analytical and able to distinguish meaningful commercial results from vanity metrics such as impressions, clicks or followers alone.
- Comfortable receiving feedback and working directly with senior management.
- Interested in developing a long-term career and growing with the company.

Remuneration and Performance Incentives

The position offers a competitive fixed salary based on experience and demonstrated capability, together with meaningful performance-related earning opportunities.

The performance-related component will be particularly relevant to the self-catering holiday business and may reward measurable results including:

- New direct bookings generated through digital marketing.
- Successful B2B relationships resulting in confirmed bookings.
- Repeat and referral business generated through CRM activities.




- New sources of business developed by the employee.
- Reduced dependence on commission-based third-party booking portals.
- Other measurable revenue, attributable profit or financial benefit created through the employee's work.

Performance in relation to the specialist medical clinic will include organic search growth, quality of enquiries, Google Ads efficiency and demonstrable improvements in customer-acquisition costs.

The objective is to provide a stable fixed salary while giving a successful employee the opportunity to benefit meaningfully from the additional financial value they help create for the businesses.

Probation and Career Development

The successful candidate will join on a four-month probationary period.

The probationary period is intended to provide sufficient time to understand the businesses, become familiar with their existing digital presence and demonstrate practical ability, initiative and the capacity to deliver against agreed objectives.

Performance during probation will be assessed on the quality of work, reliability, initiative, implementation of agreed projects, ability to work independently and progress towards measurable commercial objectives.

Following successful completion of probation, the appointment will be confirmed as a permanent full-time position.

We are looking for someone who wants to grow with the business. As the successful candidate demonstrates capability and delivers results, there will be opportunities for increased responsibility, remuneration and performance-related earning potential.

Selection Process

Initial applications will be assessed based on relevant experience, demonstrated practical skills and suitability for the role.

Shortlisted candidates will be provided with details of the businesses and their websites before interview.

Candidates will be expected to review the existing digital presence and come to the interview prepared to discuss their observations, opportunities they have identified and how they would approach the role.

The interview may include practical assessment of areas such as website optimisation, SEO, Google Ads, CRM, lead generation and B2B business development.

We are interested in practical ability, commercial thinking, initiative and problem-solving rather than theoretical knowledge alone.

How to Apply

Applicants should submit an up-to-date CV together with a brief summary of their relevant practical experience.

Please include:

- Expected remuneration for this position
- Current notice period / earliest available joining date
- Brief details of hands-on experience with SEO, Google Ads and WordPress
- Examples of measurable results achieved in previous digital-marketing or business-development roles

Examples of measurable results could include improvements in organic search traffic or enquiries, reductions in Google Ads cost per lead, successful campaigns, increases in conversion rates, direct revenue generated or B2B relationships developed.

Remuneration is negotiable and will reflect the successful candidate's experience, demonstrated practical capability and suitability for the role. Performance-related earning opportunities will be additional to the fixed remuneration.

Pay: From ₹25,000.00 per month

Benefits:

- Work from home

Experience:

- Digital marketing: 3 years (Required)

Language:

- English (Required)

Work Location: Remote

📌 Digital Marketing & Business Development Executive (India)
🏢 Adithya Enterprises
📍 India