Naari Coffee is the first roastery coffee brand based in Assam. Our brand focuses on premium arabica and robusta roasted coffee beans sourced directly from assam coffee producers and farmers. We are building a strong regional brand with a vision to take our freshly roasted coffee bean packs from Assam to customers across India and abroad. Our brand is Northeast India oriented and we want to develop a huge coffee culture in the northeast India from the home of famous Assam tea.
The Role
We are looking for an experienced and result-oriented Marketing Manager who can take ownership of our marketing activities and help us build our budding brand across retail, distribution and digital channels.
The ideal candidate should understand the FMCG market, especially coffee market and be comfortable working in a growing startup environment where execution, creativity and measurable results matter.
Key Responsibilities
- Develop and execute marketing strategies for Naari Coffee
- Plan and execute product launches, promotions and brand campaigns.
- Identify new markets, retailers, distributors and business opportunities.
- Build and strengthen retailer, distributor and local market presence.
- Coordinate with field marketing executive and PR Manager to drive product movement and market penetration.
- Develop local marketing campaigns across Assam and Northeast India.
- Coordinate with PR & Social Media Manager for digital marketing activities in social media platforms.
- Track marketing performance, sales growth, campaign ROI and customer acquisition.
- Conduct competitor and market research and identify emerging coffee trends and brands
- Develop promotional materials for retailers and distributors.
- Build strong relationships with retailers, distributors and other channel partners.
- Prepare regular marketing reports and growth plans for management.
Candidate Requirements
- MBA graduate in Marketing specialization
- 2-5 years of experience in FMCG marketing/sales & marketing/ brand marketing
- Strong understanding of retail and distribution networks.
- Must possess strong communication, negotiation and interpersonal skills.
- Strong analytical and problem-solving skills.
- Experience in launching and scaling FMCG brands.
- Existing network among retailers/distributors in Assam or Northeast India.
Salary & Benefits
- Salary: Rs. 25000 per month
- Performance-based incentives
- Career growth opportunities
Salary will be based on experience, skills and suitability for the role
Interested candidates can apply through Indeed.
Work Location: In person
Pay: From ₹25,000.00 per month
Advantages:
- Flexible schedule
- Food provided
Ability to commute/relocate:
- Guwahati, Assam: Reliably commute or planning to relocate before starting work (Preferred)