GigaSoft is looking for an experienced and result-oriented Marketplace Ads Expert to manage and optimize advertising and promotional campaigns across leading eCommerce marketplaces such as Amazon, Flipkart, Myntra, Blinkit, and other relevant platforms.

The primary objective of this role is to drive marketplace sales, improve advertising efficiency, increase product visibility, and maximize ROAS/ROI through effective marketplace advertising strategies.

The ideal candidate should have hands-on experience managing marketplace advertising budgets and a strong understanding of performance marketing and eCommerce sales.

Key ResponsibilitiesMarketplace Advertising

- Plan, create, manage, and optimize advertising campaigns across Amazon, Flipkart, Myntra, Blinkit, Meesho, and other marketplaces.
- Manage various campaign formats including Sponsored Products, Sponsored Brands, Display Ads, Search Ads, and marketplace-specific promotional campaigns.
- Develop advertising strategies based on product category, competition, pricing, inventory, and sales objectives.
- Conduct regular keyword research and identify high-performing search terms and targeting opportunities.
- Optimize bids, budgets, keywords, placements, and targeting to improve campaign performance.

Sales & Revenue Growth

- Take ownership of marketplace sales growth through advertising and promotions.
- Develop strategies to increase product visibility, traffic, conversions, and overall revenue.
- Analyze product-level performance and identify opportunities for scaling high-performing SKUs.
- Work closely with marketplace account management teams to improve overall sales performance.
- Plan promotional activities around events, sales periods, festivals, and marketplace campaigns.

Performance Optimization

- Monitor key advertising metrics including:
- ROAS
- ACOS
- TACOS
- CTR
- CPC
- Conversion Rate
- Impressions
- Sales & Revenue
- Continuously optimize campaigns to improve advertising efficiency and profitability.
- Identify underperforming campaigns and implement corrective strategies.




- Reallocate advertising budgets based on performance and business priorities.

Analytics & Reporting

- Prepare regular marketplace advertising and sales performance reports.
- Analyze campaign and SKU-level data to identify trends and opportunities.
- Provide actionable insights and recommendations to management.
- Track competitors, pricing, promotions, visibility, and advertising strategies.

Collaboration

- Coordinate with marketplace account managers, catalogue teams, content teams, and clients.
- Provide inputs for product titles, descriptions, keywords, images, A+ content, and other listing elements that can improve conversion.
- Coordinate with clients/brands to understand sales targets and advertising budgets.

Required Skills & Experience

- Minimum 2 years of hands-on experience in marketplace advertising and performance marketing.
- Strong experience with Amazon Ads is essential.
- Experience with Flipkart, Myntra, Blinkit, Meesho, or other marketplace advertising platforms will be an advantage.
- Strong understanding of marketplace PPC and promotional campaigns.
- Good understanding of ROAS, ACOS, TACOS, CPC, CTR, CVR, and marketplace sales metrics.
- Strong analytical and data interpretation skills.
- Good knowledge of Excel/Google Sheets.
- Ability to manage multiple brands, products, campaigns, and advertising budgets.
- Robust understanding of eCommerce sales funnels and conversion optimization.

Preferred Experience

Experience working with Beauty, Personal Care, Fashion, Footwear, Home & Kitchen, FMCG, or other consumer product categories will be an added advantage.

Experience managing multiple brands or marketplace accounts will also be preferred.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated based on:

- Marketplace sales growth
- Revenue generated through advertising
- ROAS improvement
- ACOS/TACOS optimization
- Conversion rate improvement
- Advertising budget utilization
- New customer acquisition
- Product visibility and traffic growth
- Campaign profitability
- Achievement of monthly sales targets

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: Remote

📌 Amazon Ads Expert (India)
🏢 GigaSoft
📍 India