Job description:

A Digital Marketing Executive needs a variety of skills and qualifications to ensure that they are able to effectively drive our company’s digital marketing strategy in a challenging and dynamic environment. Here are some of the skills required to succeed in their role:

Responsibilities

Proven work experience in Meta business suite & all digital ad runs

Extensive knowledge of social media platforms and best practices

Hands-on experience in content management

Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit the different channels

Good copywriting skills and verbal communication skills

Ability to develop creative and engaging content (text, image, and video)

Solid knowledge of SEO, keyword research, and Google AnalyticsPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Design, build and maintain our social media presence across all digital channels





Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners and form key relationships with influencers across the social media platforms

Evaluate emerging technologies and undertake audience research

Provide thought leadership and perspective for adoption where appropriate

Robust organizational and multi-tasking skills

Pay: ₹15,000.00 - ₹25,000.00 per month

Advantages:

- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid sick time

Work Location: In person

📌 Digital Marketing Manager (Barrackpore)
🏢 Tathastu Studios
📍 Barrackpore