Job Description – Social Media Executive

Position: Social Media Executive
Experience: 1–2 Years
Location: Bengaluru
Employment Type: Full time
Department: Marketing / Digital Marketing

Job Summary

We are looking for a creative and proactive Social Media Executive to manage and grow GuideYu’s presence across social media platforms. The candidate will be responsible for creating engaging content, managing social media channels, supporting lead-generation activities, and strengthening the brand’s digital presence.

The ideal candidate should have a good understanding of social media trends, content creation, audience engagement, and basic digital marketing.

Key Responsibilities

- Manage and maintain company social media accounts including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop and execute a consistent social media content calendar.
- Create engaging content including posts, reels, stories, carousels, videos, and promotional creatives.
- Write clear and engaging captions, copy, and social media content.
- Coordinate with the HR, Sales, and Management teams to understand business requirements and create relevant content.
- Promote office spaces, commercial properties, managed offices, and company services through social media.
- Research and identify relevant social media trends, hashtags, content formats, and industry topics.
- Monitor comments, messages, mentions, and audience engagement and respond appropriately.
- Support social media campaigns aimed at brand awareness, engagement, and lead generation.
- Assist in planning and executing Instagram and LinkedIn campaigns.
- Coordinate with designers, photographers, or internal teams whenever required for content creation.
- Maintain consistency in brand messaging, tone, and visual identity.
- Track social media performance and prepare regular reports on reach, impressions, engagement, followers, leads,



and other key metrics.
- Monitor competitor social media activities and identify relevant content opportunities.
- Stay updated with changes in social media algorithms, platform features, and digital marketing trends.
- Support basic SEO, website content, and digital marketing activities when required.

Required Skills

- 1–2 years of experience in Social Media Management / Digital Marketing / Content Marketing.
- Good knowledge of Instagram, Facebook, LinkedIn, and other social platforms.
- Strong content writing and communication skills.
- Basic knowledge of Canva, Photoshop, or similar design tools.
- Ability to create engaging social media content independently.
- Understanding of social media analytics and performance metrics.
- Basic knowledge of SEO, hashtags, paid campaigns, and lead generation is an advantage.
- Good creative thinking and attention to detail.
- Ability to manage multiple tasks and meet deadlines.
- Good written and verbal communication skills.

Key Performance Areas (KPIs)

- Consistent execution of the monthly content calendar.
- Growth in social media reach, engagement, and followers.
- Quality and consistency of content published.
- Social media-generated leads and enquiries.
- Engagement with target audiences.
- Timely response to comments and messages.
- Performance of social media campaigns.
- Monthly social media reporting and analysis.
- Improvement in overall digital brand visibility.

Preferred Candidate

- Someone who is creative, self-driven, and comfortable taking ownership of social media activities.
- Has a strong interest in content creation and digital marketing.
- Understands how to create content specifically for B2B audiences and real estate/business services.
- Is comfortable working in a fast-paced environment and experimenting with new content ideas.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Social Media Executive (India)
🏢 GUIDEYU SERVICES
📍 India