Company: Enlight Studios

Location: Mumbai, Opera House / Hybrid

Employment Type: Full-time

Role Overview

We are seeking an experienced, detail-oriented, and visionary Social Media Strategist & Content Lead to manage and scale multi-brand social media operations across 10+ jewelry accounts simultaneously.

In this role, you will be the bridge between creative concept and commercial execution. You will establish mood boards, curate high-aesthetic Instagram grids, guide video editors and graphic designers, coordinate with paid media/Meta ads teams, and craft polished, brand-aligned copy using contemporary AI workflows seamlessly refined to sound human, elegant, and bespoke.

Key Responsibilities1. Multi-Account Social Strategy & Grid Curation

- Strategize, plan, and manage content calendars for 12+ luxury jewellery brands concurrently, ensuring timely execution and flawless brand positioning.
- Develop compelling visual mood boards, aesthetic themes, and cohesive feed layouts (Instagram grids) aligned with luxury visual standards.
- Monitor organic social metrics, engagement benchmarks, and evolving luxury trends across Instagram, LinkedIn, and emerging platforms.

2. Creative Direction & Production Coordination

- Collaborate closely with in-house graphic designers, 3D artists, and video editors, translating briefs into stunning macro reels, product showreels, and design layouts.
- Review drafts, provide precise creative feedback, and maintain the highest standard of craftsmanship for all creative deliverables.

3. Sophisticated Copywriting & Smart AI Integration

- Write engaging, sophisticated captions, hooks, and call-to-actions (CTAs) tailored to high-net-worth buyers, jewelry connoisseurs, and retail partners.
- Utilize generative AI tools (ChatGPT, Claude, Jasper, Midjourney, etc.)



intelligently to accelerate ideation and drafts—always refining the output into natural, emotive, and nuanced English free of generic AI phrasing.

4. Meta Ads / Performance Marketing

- Partner with Meta Ads / Performance Marketing teams to ensure organic content and paid campaigns complement each other.
- Identify top-performing organic reels and posts to recommend for paid boosting, lead generation, and catalog promotion.

Candidate Profile & Qualifications

- Experience: 4–7+ years of dedicated social media strategy and content creation experience, with proven exposure to luxury, fine jewellery, fashion, or lifestyle brands.
- Portfolio Requirement: Demonstrated portfolio showcasing curated grids, mood boards, reel concepts, and luxury-tier copywriting.
- Multi-Account Agility: Proven track record of managing multiple active client accounts (10+) efficiently without sacrificing quality.
- Aesthetic Judgment: Strong eye for jewellery visuals—macro gemstone details, lighting, color harmony, typography, and premium branding.
- Language & Communication: Impeccable command of spoken and written English, with an intuitive grasp of understated luxury tone of voice.
- Technical Familiarity: Hands-on experience with project/content management tools, social scheduling platforms, Meta Business Suite/Ads Manager, and prompt-crafting for AI copywriting/ideation tools.

What We Offer

- Opportunity to lead creative campaigns for esteemed domestic and international jewellery labels.
- A high-trust, collaborative studio culture with direct access to specialized commercial photography and production gear.
- Competitive compensation package based on expertise and portfolio depth.

Apply with your resume and portfolio.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media Specialist (India)
🏢 Enlight Studios
📍 India