Role Overview

The Officer will execute Truecoat’s approved marketing plans across social media, advertising, dealer communication, and below-the-line (BTL) activities. The VP – Sales & Marketing and management will set the direction; the Officer will coordinate the people, content, creatives, and materials needed to deliver it on time.

Key Responsibilities

· Social media and content: Maintain the posting calendar, brief content creators and agencies, coordinate photos and videos, review content for accuracy, and arrange publication of approved posts.

· Design and collaterals: Brief designers and coordinate brochures, posters, standees, product creatives, dealer materials, and other marketing assets. Check product details and follow each item through approval and production.

· Advertising: Coordinate approved digital, print, outdoor, and other advertisements with agencies and media partners. Track artwork, approvals, placement, deadlines, and publication.

· BTL activities: Coordinate promotional materials for dealer and market activities. Work with the sales team on requirements and schedules, and track delivery of materials to the intended locations.

· Business WhatsApp campaigns: Coordinate approved campaign messages, visuals, and broadcast content with the creative team. Align the communication schedule with the CRM team, which will handle customer responses and follow-up.

· Website and digital performance:



Coordinate website content updates with the service provider and track basic social media, website, and campaign results.

· Marketing coordination: Maintain a calendar of campaigns and deliverables; coordinate vendors, quotations, approvals, production, and dispatch within approved plans and budgets.

Candidate Profile

· Graduate in Marketing, Mass Communication, Business, or a related discipline; MBA or PGDM in Marketing preferred. A digital marketing qualification is an advantage.

· 5–8 years’ relevant experience in marketing communication, digital marketing, campaign execution, or marketing coordination.

· Experience coordinating designers, content creators, agencies, printers, and other marketing vendors.

· Valuable communication skills in Malayalam and English, with the ability to review content for accuracy and suitability.

· Working knowledge of social media platforms, digital advertising, website content, analytics, and tools such as Canva or Adobe applications.

· Experience in paints, building materials, FMCG, or another dealer-network business preferred.

Role scope: The Officer coordinates and executes approved marketing activities. Marketing strategy and budget approvals remain with the VP and management.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Experience:

- Social media marketing: 5 years (Preferred)
- Marketing coordination: 3 years (Preferred)
- Promotional activities: 3 years (Preferred)

Work Location: In person

📌 OFFICER- MARKETING AND DIGITAL COMMUNICATION (India)
🏢 Truecoat Paints P
📍 India