KAN Universal is hiring a hands-on Digital Marketing Specialist to generate qualified enquiries and improve the complete marketing system.

The role is not limited to running ads. The right person should understand where the real bottleneck is and work systematically to improve it:

Traffic → Conversion → Lead Handling → Retention / Remarketing

Role Objective

Bring the right audience to KAN Universal, convert that traffic into qualified enquiries, and build a consistent content engine that supports trust, engagement and demand generation.

Core Areas of Work

PPC & Google Ads

Plan, launch and optimise search and performance campaigns. Manage keywords, budgets, bidding, ad copy, targeting and conversions.

Meta Ads

Run lead-generation, awareness, retargeting and creative-testing campaigns across Meta platforms.

SEO

Support keyword research, on-page optimisation, content opportunities, Search Console monitoring and organic visibility.

Content Strategy & Calendar

Plan a practical content calendar aligned with marketing objectives, customer questions, campaigns, seasonal moments and lead-generation goals.

Content Quality & UGC

Guide and manage content quality across brand posts, short-form videos, customer stories and UGC. Ensure content is relevant, clear, on-brand and useful to the target audience.

Creative Collaboration

Work hands-on with the graphics team: share briefs, review drafts, improve messaging and ensure every creative supports the campaign objective.

Conversion Optimisation

Improve landing pages, offers, calls to action, forms and user journeys so more relevant visitors become enquiries.

Key Responsibilities

- Build and optimise Google Ads, PPC and Meta Ads campaigns.
- Track leads, cost per lead, conversion rates, campaign spend and return on investment.
- Diagnose whether poor results are caused by traffic quality, landing-page conversion,



lead handling or follow-up.
- Create and manage a monthly and weekly content calendar.
- Plan the overall content strategy across organic social, paid creatives, UGC, educational content, testimonials and campaign-led content.
- Write clear creative briefs and work closely with the graphics team from idea to final output.
- Review content for quality, brand fit, clarity, visual consistency and relevance before publishing.
- Coordinate UGC: identify useful customer stories or creator content, guide the brief, and ensure the final output meets the desired quality standard.
- Research keywords, competitors, audiences and customer intent.
- Improve campaign creatives, ad copy, targeting, landing pages and offers through regular testing.
- Set up and monitor relevant tracking through GA4, Google Search Console, pixels and conversion events.
- Create simple, explicit reports: what happened, why it happened and what should be done next.
- Support remarketing and retention efforts for people who have already interacted with the business.
- Take ownership of marketing outcomes rather than only completing assigned tasks.
- What We Are Looking For
- Practical experience with PPC, Google Ads, SEO and Meta Ads.
- Experience creating content calendars and planning content around clear business objectives.
- A strong eye for content quality, messaging, hooks, visual direction and brand consistency.
- Comfort working directly with designers, editors, creators or a graphics team.




- Understanding of UGC and the ability to assess whether it feels credible, useful and aligned with the brand.
- A clear understanding of lead generation and performance marketing.
- Ability to explain campaigns in detail: objective, audience, budget, actions taken, metrics and results.
- Strong analytical thinking and comfort working with numbers.
- Ability to identify the actual bottleneck before suggesting a solution.
- Curiosity, ownership and the habit of learning independently.
- A bias toward testing, measuring and improving.
- Preferred Tools & Skills
- Google Ads and Meta Ads Manager
- GA4, Google Search Console and Google Tag Manager
- Keyword research and SEO tools
- Content-planning tools and social-media scheduling platforms
- Pixel, event and conversion tracking
- Landing-page and conversion-rate optimisation
- Excel or Google Sheets reporting
- What Success Looks Like
- A consistent increase in qualified enquiries.
- Better lead quality at an efficient cost.
- A content calendar that is planned, timely and connected to business goals.
- Stronger, more consistent content across organic posts, paid creatives and UGC.
- Clear visibility into which campaigns, content formats and channels are working.
- Faster identification and correction of funnel bottlenecks.
- Ongoing improvements in traffic, conversion, lead handling and remarketing.
- A marketer who thinks like an owner: diagnoses first, acts with purpose and learns from results.

Ideal Candidate

This role suits someone who enjoys solving practical problems, not simply running campaigns or posting content. You should be able to explain what you personally did, why you did it, what result it produced and what you learned when something did not work.

Pay: Up to ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 KAN UNIVERSAL
📍 India