Digital Marketing Manager – Real Estate

Bengaluru | Mysore | Hosur | Hyderabad

Company Overview

Ceyone (www.theceyone.com) is a Sales & Marketing organization founded in 2018, focusing on Real Estate. We curate the best residential projects in a region and then hand-hold homebuyers through their entire journey of home-owning. Ceyone believes in providing every family with a beautiful home-owning experience.

Our Mission

To become the most homebuyer-centric company, by creating seamless and credible homebuying experience with skilled analytics, scientific curation and unwavering commitment.

Summary / Objective

The Digital Marketing Manager will own all digital initiatives for Ceyone's real estate portfolio, reporting to the CMO. This role is responsible for building multi-channel, project-specific campaigns that drive qualified inquiries, site visits, and bookings across residential launches in Bengaluru, Mysore, Hosur and Hyderabad. Success depends on aligning digital strategy with business goals , market expansion, cost-per-lead efficiency, and ROI , while staying ahead of proptech and real estate marketing trends.

Key Responsibilities

- Develop and execute end-to-end digital strategies across SEO, PPC (Google/Meta/YouTube), property portals (99acres, MagicBricks, Housing.com), social media, WhatsApp, email, and content marketing to drive traffic and leads for individual residential projects.
- Own the full lead-to-site-visit-to-booking funnel: manage CRM pipelines, automate WhatsApp Business API nurturing, and coordinate handoff to the sales and presales teams.
- Build and manage project microsites, landing pages, and immersive experiences (3D virtual tours, drone/aerial content) that showcase property USPs and are RERA-compliant in every market, including Dubai RERA where applicable.
- Oversee the digital team, manage budgets, and analyze performance metrics (ROI,



cost per lead, cost per site visit, booking conversion, web traffic) using Google Analytics 4, Google Tag Manager, and CRM dashboards.
- Collaborate with sales, content, and creative teams to ensure brand consistency and launch targeted, project-specific campaigns aligned to buyer personas and price segments.
- Monitor proptech and real estate marketing trends , AI-driven personalization, agentic automation, digital twins, and emerging platforms , to keep Ceyone's campaigns ahead of the market.
- Run and optimize paid media and programmatic campaigns, execute A/B tests on creative and landing pages, and report KPIs to senior leadership to inform strategic decisions.

Required Qualifications & Skills

- Bachelor's/Master's in Marketing, Business, or a related field.
- Minimum 8–10 years of experience in digital marketing, with 4+ years in a leadership role, preferably in real estate or property development.
- Proven track record managing budgets over $500K and delivering 20%+ YoY growth in leads, site visits, or sales.
- Expertise in Google Ads, SEO tools, social platforms, and real estate CRM systems.
- Solid leadership and team-building abilities for managing 5–10 member teams.
- Analytical mindset with proficiency in data-driven decision-making using Google Analytics 4, Tag Manager, and CRM reporting dashboards.
- Creative strategist skilled in content personalization for high-value, high-consideration real estate audiences.




- Excellent communication for stakeholder alignment with CMO, sales leadership, and channel partners.
- Working knowledge of RERA regulations and property advertising compliance across Indian states and Dubai.
- Creative strategist skilled in content personalization for high-value real estate audiences.
- Excellent communication for stakeholder alignment and cross-functional collaboration.

Technology & Tools Requirements (Current Industry Trends)

Hands-on or working knowledge across the following proptech and martech categories is required:

- Real Estate CRM & MarTech: Salesforce Real Estate Cloud, HubSpot, or Zoho for lead scoring, pipeline automation, and nurture workflows.
- Paid Media & Analytics: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, programmatic/DSP platforms, and SEO tools.
- Conversational & WhatsApp Marketing: WhatsApp Business API tools and AI chatbots for instant lead response and qualification.
- Property Portal Management: Listing optimization and lead tracking on 99acres, MagicBricks, and Housing.com.
- AI & Automation: Experience with AI-driven personalization, predictive lead scoring, generative AI for ad creative and content, and early adoption of agentic AI tools for campaign optimization.
- Compliance & Reporting: Familiarity with RERA-compliant ad disclosures (India) and reporting/dashboard tools such as Looker Studio or Power BI.

Preferred Experience

- Familiarity with Indian real estate market, including regulatory nuances for property advertising.
- Experience with international campaigns, MarTech stacks (HubSpot, Marketo), and AI-driven personalization at scale.
- Prior experience running WhatsApp-led lead generation programs for real estate developers.
- Certifications: Google Analytics, Google Ads, Meta Blueprint, or equivalent proptech/martech certifications.

📌 Digital Marketing Manager (India)
🏢 Stellaspire
📍 India