On a daily basis, an Admission Counselor meets a number of parents who are looking for the right school for their child. The AC counsels these parents by giving them the right information and guidance about the school that will help them make the choice of taking admission in the school. Her objective is to maximize such admissions. We are looking for someone with a flair for meeting new people and striking a rapport with them and the ability to communicate effectively.
Key Skills
- Excellent communication and interpersonal skills (in-person, over phone and emails), flawless spoken and written English
- Ability to deliver an excellent customer experience
- Flair for connecting with new people, either in person or over the phone and striking a rapport with them
- Process-oriented mindset
- Result-oriented attitude
- Ability to work with cross-functional teams in a fast-paced, energetic environment
- Warm and pleasing customer-facing personality
Detailed Job Description:
- Scheduling: Promptly call all parents who have enquired at the school for admission through various channels with the objective of scheduling meetings at the school campus
- Counseling and School Tour: Meet and counsel the parents who visit the school through scheduled or unscheduled meetings. In these meetings, the primary aim is to understand what the parent is really looking for and give the right information and guidance about the school that will help them choose the school.
- Adherence to Admission Process: Ensures that all the steps of the admissions process are followed.
- Conversions:
The objective of the Admission Counselor is to maximize conversion of leads to admissions while adhering to the admission process.
- Lead Nurturing: Nurtures the leads through the admission process funnel by engaging with them through timely and meaningful follow-ups, through telephonic conversations, emails or text messages, that encourage them to move forward in the process.
- Reporting: Maintains and processes all the leads and related data through sophisticated CRM software. She also aligns the school leadership team and other remote teams through periodic updates.
- Competition Understanding: Expected to have a sound understanding of the value proposition of the competitor schools in the vicinity.
- Outreach: Responsible for maintaining relationships with local communities of parents and students, like preschools in the vicinity of the school, with the intent of generating awareness and referrals for the school.
- Product Understanding: Must acquire a robust understanding of the school’s curriculum, academic and administrative operations, curricular and co-curricular activities through constant learning at the school level
- Feedback: As the Admission Counselor is directly connected with potential parents, they must always be on the lookout for useful, relevant feedback to the central teams on matters related to marketing, academics and administration.
Organization:
We are a Mumbai-headquartered formal education services organization with over 25 institutions across 9 cities across India and the UAE. With more than 50 years in the education industry and a workforce of more than 2000 professionals, we touch the lives of more than 40,000 students every year.