WE ARE HIRING | DIGITAL MARKETING MANAGER / EXECUTIVE

Location: Borivali, Mumbai
Experience: 2–4 Years
Employment Type: Full time

About the Role

The role requires a data-driven and hands-on digital marketing professional who can develop and execute digital strategies, manage marketing technology platforms, analyze campaign performance, and translate insights into measurable business outcomes.

You will work closely with the social media, performance marketing, e-commerce, creative, content, and sales teams to ensure an integrated digital marketing approach.

Key Responsibilities

- Develop and execute the digital marketing strategy across website, SEO, SEM, email, social media, and paid channels.
- Manage the company website, including content updates, landing pages, on-page SEO, and conversion rate optimization.
- Develop and execute SEO strategies covering keyword research, technical SEO, on-page and off-page optimization, and organic traffic growth.
- Plan and manage Google Ads and SEM campaigns to drive qualified traffic and leads.
- Develop and manage email marketing and marketing automation initiatives, including newsletters, nurture campaigns, and promotional campaigns.
- Monitor and analyze key digital marketing metrics including traffic, leads, conversions, CAC, and channel-wise ROI.
- Manage digital marketing budgets and optimize channel spend based on performance.
- Coordinate with creative and content teams for blogs, landing pages, videos, and other digital assets.
- Manage the marketing technology stack, including CRM, marketing automation, analytics, and SEO platforms.
- Conduct A/B testing across landing pages, emails, and campaigns to improve performance.
- Monitor competitor activity, industry trends, and emerging digital channels to identify growth opportunities.
- Prepare regular performance reports and provide actionable insights and recommendations to management.
- Maintain consistent brand messaging,



tone, and positioning across digital touchpoints.

Candidate Profile

- Bachelor's degree in Marketing, Business Administration, Mass Media, or a related discipline.
- 2–4 years of relevant experience in digital marketing, with exposure to SEO, SEM, email marketing, and website management.
- Hands-on experience with Google Ads, Google Analytics, Google Search Console, and SEO tools such as SEMrush or Ahrefs.
- Experience with email marketing and marketing automation platforms such as Mailchimp, HubSpot, or similar tools.
- Working knowledge of WordPress, Shopify, or other CMS platforms.
- Basic understanding of Conversion Rate Optimization (CRO) and A/B testing.
- Strong analytical skills with the ability to interpret marketing data and develop actionable strategies.
- Proficiency in MS Excel / Google Sheets for reporting and budget management.
- Strong communication, coordination, and project management skills.
- Ability to manage multiple campaigns, channels, priorities, and deadlines effectively.
- Experience in consumer durables, electronics, home appliances, FMCG, or D2C brands will be preferred.

Core Competencies

Digital Marketing Strategy | SEO & SEM | Google Ads | Google Analytics | Email Marketing & Automation | Website & CMS | CRO | Marketing Analytics | Budget Management | A/B Testing | Performance Reporting | MarTech

About KAROFI India

KAROFI India (Karotec Living) is the Indian arm of KAROFI, a global water purification and wellness brand with over 20 years of experience and a presence across 50+ countries.

The India portfolio includes hydrogen alkaline wellness systems, undersink and floor-standing RO purifiers, and hot & cold water dispensers, with a focus on building a digital-first consumer brand in the Indian market.

Interested candidates may share their profile for consideration.

Borivali, Mumbai

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Borivali)
🏢 Eport Agritech Pvt.Ltd.
📍 Borivali