Job Description

Group Company: Polycab India Limited

Designation: Marketing Sales Representative

Office Location: Gwalior

Position description:

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Primary Responsibilities:

Business development

Identify, convert and engage new influencers as per targets

Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.

Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

Own Influencer engagement and targets for the area and ensure 100% adherence to plan

Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices

Lead site visits for contractors in the area and drive conversions and engagement

Conduct regular electrician meets and contractor meets as per plan – discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc

Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app

Engage with key retailers to identify new influencers,



push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

Complete trainings as per the defined training calendar

100% adherence to KPI monitoring process

Reporting Team

- Reporting Designation: Market Support Manager

- Reporting Department: Influencer Management

Educational qualifications preferred

- Graduate

Measurable Deliverables :

Number of new influencers onboarded

Number of active influencers scanning on the system

% Tertiary sales captured on Loyalty program app

Premium portfolio contribution

Influencer meets as per plan / target

Campaigns/Initiatives/project(s) as per plan/target

Skills and Functional Competencies:

Goal oriented: Proven history of sales record, sets clear priorities & meets targets

Result oriented: entrepreneurial and self-motivating, good planning and organizational ability

Excellent sales and negotiation skills, and high commercial and business awareness

High level of communication ability and presentation skills, energized and enthusiastic, ability to build

robust relations with key customers

Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible

Self-starters, resilient, resourceful, and able to perform under pressure

High market presence & regular interaction with all stakeholders, should know the geography well

Job Snapshot

Updated Date

24-09-2026

Job ID

JOB_5376

Department

Influencer Management

Location

Gwalior, Madhya Pradesh, India

Employee Type

STAFF

📌 MSR-Influencer Management - Gwalior
🏢 Polycab India
📍 Gwalior