Senior Marketing AssociateBaigs Global Hospital & Mother Hospital – Thrissur, Kerala

Location: Thrissur, Kerala
Department: Marketing & Business Development
Employment Type: Full-time
Experience: 3–7 years in healthcare marketing, hospital marketing, medical sales, or business development

About the Role

Baigs Global Hospital, in association with Mother Hospital, Thrissur, is looking for an energetic and experienced Senior Marketing Associate to lead and expand our healthcare marketing and business-development activities in Thrissur and surrounding areas.

The role will focus on building strong referral relationships with doctors, hospitals, clinics, corporates, institutions, and community organizations while generating new patient leads and increasing awareness of our advanced rehabilitation, physiotherapy, neuro rehabilitation, orthopaedic rehabilitation, pain management, and regenerative healthcare services.

The ideal candidate should be a robust communicator, target-oriented, confident in field marketing, and capable of independently developing a healthcare referral network.

Key Responsibilities

- Develop and execute hospital marketing and business-development strategies for Thrissur and nearby districts.
- Build and maintain strong professional relationships with:
- Doctors and consultants
- Hospitals and clinics
- Physiotherapy and rehabilitation centers
- Corporate organizations
- Insurance/TPA networks
- Community organizations and associations
- Generate patient referrals and new business opportunities through structured doctor and institutional outreach.
- Conduct regular visits to doctors, hospitals, clinics, and other referral sources.
- Identify and develop new referral channels for neuro rehabilitation, orthopaedic rehabilitation, physiotherapy, pain management, and other healthcare services.
- Organize and coordinate medical camps, screening programs, CME programs, doctor meets, awareness programs, and community outreach activities.




- Promote Baigs Global Hospital and Mother Hospital's healthcare and rehabilitation services through appropriate offline and digital marketing channels.
- Work closely with the hospital's clinical, front-office, patient-relations, and operations teams to ensure effective conversion and follow-up of leads.
- Maintain a database of doctors, referral partners, institutions, corporate contacts, and prospective patients.
- Track referrals, enquiries, appointments, conversions, and revenue generated through marketing activities.
- Prepare regular daily, weekly, and monthly marketing reports.
- Monitor competitor activities, market opportunities, pricing, services, and referral trends in the Thrissur healthcare market.
- Develop corporate and institutional tie-ups that can generate consistent patient referrals.
- Support the management in achieving monthly patient acquisition and revenue targets.
- Follow up with referred patients and referral partners to improve conversion and long-term relationships.
- Represent Baigs Global Hospital and Mother Hospital professionally at meetings, camps, conferences, and external events.

Key Performance Areas (KPIs)

The Senior Marketing Associate will be measured on:

- Number of new doctor/referral relationships developed
- New patient enquiries generated
- Patient appointments generated through marketing
- Patient conversion rate
- Monthly referral volume
- Revenue generated through marketing activities
- Corporate/institutional tie-ups
- Medical camps and outreach programs conducted
- Referral-source activation and retention
- Monthly achievement against assigned business targets
- Quality and consistency of CRM and marketing reports

Candidate Profile

Education:

- Bachelor's degree in Marketing,



Business Administration, Healthcare Management, or a related field.
- MBA/PGDM in Marketing or Healthcare Management will be an advantage.

Experience:

- 3–7 years of experience in healthcare marketing, hospital marketing, medical sales, pharmaceutical sales, medical devices, rehabilitation, or healthcare business development.
- Candidates with an established doctor/referral network in Thrissur will be preferred.

Required Skills

- Excellent communication and interpersonal skills
- Strong relationship-building ability
- Good negotiation and presentation skills
- Strong field-sales and business-development orientation
- Target-driven and self-motivated
- Ability to independently plan and execute field activities
- Positive knowledge of the local healthcare market
- Basic knowledge of digital marketing and social media
- Good reporting and data-management skills
- Proficiency in MS Office/Google Workspace
- Willingness to travel extensively within Thrissur and surrounding areas

What We Offer

- Competitive salary with performance incentives
- Opportunity to work with a growing healthcare and rehabilitation organization
- Exposure to hospital marketing, rehabilitation, medical tourism, and healthcare business development
- Performance-based career growth
- Prospect to develop and manage a large healthcare referral network
- Professional working environment with interaction across clinical and management teams

Ideal Candidate

We are looking for someone who is not just an advertising or social-media marketer, but a hands-on healthcare business-development professional who can go into the market, meet doctors and institutions, build relationships, generate referrals, convert opportunities, and contribute directly to the growth of the Thrissur operations.

Candidates with strong local healthcare connections and proven referral-generation experience will be given preference.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Senior Marketing Officer (Thrissur)
🏢 Baigs Global Hospital
📍 Thrissur