25 Sep
|
Exillar Infotech Private
|
Ahmedabad
25 Sep
Exillar Infotech Private
Ahmedabad
About Exillar
Exillar is an AI-first data company delivering pipelines, warehouses, dashboards, and AI systems across Snowflake, Fabric, Databricks, dbt, and Power BI. Since 2023, we've delivered 50+ systems for clients in financial services, healthcare, retail, and other sectors across the US and Europe. With delivery strength established, we're now building market visibility.
Key Responsibilities
Own brand awareness and demand generation for the US and EU markets - digital presence, content, SEO, email marketing, events, and prospect discovery. A hands-on IC role: you define the strategy and execute most of it yourself, working closely with Business Development and our technical team.
Key Responsibilities
Brand & Social Media - Build and manage Exillar's LinkedIn presence (company page + leadership profiles) with a consistent posting calendar; convert project work into posts, carousels, and short videos for US/EU decision-makers; maintain consistent brand voice and visuals across channels.
Content, SEO & AEO - Plan and publish blogs, case studies, and technical content with our data engineers; own on-page/off-page SEO (keywords, backlinks, guest posts, directories); optimize for AEO/GEO to improve visibility in AI search (ChatGPT, Perplexity, Google AI Overviews); manage website content and Google Business Profile; track traffic, rankings, and leads.
Trust Building - Build presence on B2B review platforms (Clutch, GoodFirms, G2); collect testimonials and case studies to strengthen credibility with international buyers.
Opportunity Discovery & Engagement - Monitor LinkedIn, Reddit, Upwork, and relevant communities daily for prospect requirements; engage directly or route qualified leads to Business Development; track buying signals (hiring trends, tool migrations, funding news); maintain a clean pipeline in the CRM and report on conversions.
Email Marketing - Launch and grow a monthly newsletter; plan and run bulk email campaigns for US/EU audiences (list building, segmentation, copywriting, deliverability,
A/B testing); ensure GDPR/CAN-SPAM compliance; work with Business Development to convert responses into qualified meetings.
Events & Community - Maintain a calendar of relevant US/EU industry events and meetups; qualify events by audience fit, cost, expected leads, and sponsorship/speaking options; manage sponsorships end-to-end; help the team secure speaking slots and community visibility.
Planning & Reporting - Build the quarterly marketing plan and budget with the Head of Business Development; report monthly KPIs (reach, traffic, rankings, email performance, leads, event ROI); manage freelancers/agencies (design, video, content) as needed.
Requirements
- 5+ years of B2B marketing experience, ideally at an IT services, SaaS, or tech consulting firm serving US/EU clients
- Proven record growing LinkedIn presence and organic traffic for a B2B brand
- Hands-on with SEO tools (Ahrefs, Semrush, GSC, GA4) and email marketing platforms
- Experience with social selling / intent-based prospecting
- Strong English writing skills; able to simplify technical topics for an international audience
- Experience planning or managing events and sponsorships
- Self-driven, organized, comfortable owning marketing independently
- Genuine interest in data and AI (non-technical background fine)
- Flexible for occasional US/EU-hour calls
Nice to Have
Familiarity with AEO/GEO, CRM tools (HubSpot, Zoho), or marketing automation; LinkedIn Sales Navigator experience; basic design skills (Canva, Figma).
Why Join Us
Full ownership of marketing with direct impact on growth · Build a US/EU brand at a fast-growing AI and data company · Work alongside a strong, certified technical team.
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Benefits:
- Versatile schedule
- Health insurance
- Work from home
Ability to commute/relocate:
- Ashram Road P.O, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- What is your current notice period?
Experience:
- Marketing Manager: 3 years (Preferred)
Work Location: In person
📌 Marketing Manager (Ahmedabad)
🏢 Exillar Infotech Private
📍 Ahmedabad