As a Manager of the Marketing Effectiveness business unit at NIQ, you will be a key contributor to how top global FMCG (and other) companies optimize their media investments. You will manage the delivery of marketing effectiveness analytical solutions, with a strong focus on Marketing Mix Modeling (MMM) & Matched Market Tests (MMT). This role requires a blend of analytical expertise, solid client-facing relationship skills, and the ability to coordinate internal and external resources to bring insights to life. Your recommendations will directly support and shape tactical media investments for leading global brands.
Responsibilities
- Manage Media Analytics Engagements: Execute and deliver Marketing Mix Modeling (MMM) and other media effectiveness solutions to answer critical client business questions and help optimize their future media spend.
- Coordinate Cross-Functional Delivery: Manage client engagements by synchronizing resources and timelines across global internal NIQ teams, media agencies, publishers,
and clients to ensure smooth execution in a fast-paced workplace.
- Translate Data into Strategy: Transform complex statistical outputs into clear, compelling data stories. Explain methodologies to non-technical stakeholders and deliver action-oriented media recommendations.
- Build Client Partnerships: Serve as a trusted partner to client stakeholders (Managers, Directors), navigating business challenges, resolving day-to-day issues, and supporting the integration of our analytic solutions into their activation strategies.
- Support Team Excellence: Mentor and guide junior analysts and team members. Help optimize workflows, manage shifting priorities, and contribute to enhancing the Marketing Effectiveness team's capabilities through process improvements.
- Support Business Growth: Collaborate with senior leadership and the sales organization to demonstrate the value of our analytics, helping identify opportunities to expand client engagements.