Role Purpose : Responsible for executing Shikhar programs as per defined plan to increase activation and spending.Role AccountabilityManage Activation and Spends on Shikhar portfolio in assigned geographical areaTo deliver on activation and spends on Shikhar portfolioCreate tie-ups and alliances with local/city centric merchantsLaunch & roll out local level engagement programs for cardholdersLiaise with sales for identifying merchants and execution support on branch/cluster level engagement programs & with Brand team for visibility of SBI Card brand / offer at merchant store / city catchment areaTrack & report activation numbers for Shikhar PortfolioLaunch & Manage local merchant tie-upsAll offer related execution responsibilities like LOI, agreement, logo, offer compliance, complaint redressal etc.Onboarding local agency for local tie ups,
Ensure Proper Billing process (PO)Perform process documentation and compliance adherenceRoll out Regional festival campaignsMaintain & Create Merchant funded Offer propertyMeasures of SuccessRetail SpendsActive RateNo. of local offersMerchant EMI VolumesRenewal of offersProcess adherenceTechnical Skills / Experience / CertificationsSpends Category UnderstandingGood knowledge on Consumer and Competition behavior and Credit Card Market DynamicsPrior experience of managing alliances and partnershipsCompetencies critical to the rolePlanning & OrganizingAnalytical AbilityNegotiation & InfluencingInnovation & Problem SolvingTeamwork & CollaborationQualification : MBA /PGDBM in any disciplinePreferred Industry : Payment Card Industry, Merchant Acceptance & Acquiring, Insurance Channel Engagement