About SnugsSnugs is a fast-growing Indian D2C baby products brand, known for our baby carriers, rompers and everyday babywear. We sell direct through mysnugs.in and on Amazon India, and we're building a brand parents trust. We're looking for a performance marketer who can own the full funnel, from the first ad impression to the final checkout.What you'll doPlan, launch and scale paid campaigns on Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Facebook & Instagram)Own campaign structure, budgets, bidding, audiences and creative testing to hit revenue and efficiency targetsUse campaign data to identify what's working and brief the creative team with clear creative angles, hook suggestions and audience insights — you direct the creative strategy, our designers and editors produce the assetsRun structured A/B tests across ads, landing pages and product pages, and turn results into transparent decisionsLead conversion rate optimisation on our Shopify store — PDPs, collection pages, checkout flow, page speed and mobile UXManage the Shopify storefront end to end: theme edits, apps, landing pages, product setup and site performanceApply UI/UX principles to make every customer touchpoint simpler and more persuasiveKeep all campaigns, pages and creatives consistent with the Snugs brand voice and visual identity,



and contribute to how the brand evolvesTrack and report weekly on ROAS, CAC, conversion rate, AOV and LTV using GA4, Meta Ads Manager, Google Ads and Shopify analyticsWhat we're looking for5+ years running Google Ads and Meta Ads for D2C / ecommerce brands, with meaningful monthly budgetsHands-on Shopify expertise — theme customisation, apps, page building and store optimisationProven track record in A/B testing and CRO, with examples of tests that moved conversion rate or revenueStrong analytical skills: comfortable in GA4, Ads dashboards and spreadsheets, and able to explain what the numbers meanAbility to translate performance data into actionable creative briefs — angles, hooks, messaging and audience segmentsBasic graphic design sense and a solid grasp of UI/UX fundamentals, so you can give accurate feedback to designers and shape landing pagesUnderstanding of branding — you know how to grow performance without diluting the brandSelf-driven and comfortable owning outcomes in a small, fast-moving teamBonus: experience with baby, parenting or lifestyle brands; Amazon Ads; Google Merchant Center; basic HTML/CSS/LiquidWhat we offer₹80,000 per monthFull ownership of growth for a brand with real tractionA dedicated creative team that executes on your briefsOn-site role at our Kochi office

📌 Growth & Performance Marketing Lead (Thiruvananthapuram)
🏢 Snugs
📍 Thiruvananthapuram