Job Type: Full-time

Sr. Google Ads Specialist – Google Ads | Lead Generation | Demand gen | Pmax | Search campaginManaged monthly budget of minimum 5 lakhs and aboveFull-Time | Work From Office: 5days Working | Banjara Hills, Hyderabad | Reports to: Pod ManagerCompany DescriptionDigital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad. Since 2016, we have been helping brands scale through performance-focused digital strategies, lead generation, branding, and high-impact marketing campaigns.Role DescriptionWe are looking for a Google Ads Expert with 4-6 years of hands-on agency experience managing Google Ads campaigns across multiple industries and budget scales. This is not a role for someone who sets up campaigns and waits for results. Senior Performance Marketer/Google Ads Specialist is expected to own campaign outcomes, drive lead quality, manage budgets strategically, and bring proactive optimization thinking to every account they handle. You will work closely with the Pod Manager and Account Managers and will be the performance authority within the pod.At this level, you are expected to mentor junior performance marketers, contribute to campaign strategy, and have direct conversations with clients on performance when needed.What This Role Is NotNot someone who only executes what is briefed without questioning the strategyNot someone who reports numbers without explaining what they mean and what to do nextNot a junior marketer with more years of experienceNot someone who needs to be told when to optimizeKey Responsibilities1. Campaign Strategy and ExecutionPlan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accountsRun campaigns across Search, Display, Performance Max, YouTube, Demand Gen, Meta Feed, Reels, and StoriesOwn campaign architecture including structure, targeting, bidding strategy, ad copy, and budget allocationDevelop campaign strategies aligned with client business goals and not just platform defaultsConduct deep keyword research, audience building, competitor analysis, and market sizing before going liveRecommend campaign types and budget splits based on funnel stage and client objective2. Performance Ownership and OptimizationOwn CPL, CTR, ROAS, conversion rate, and lead quality metrics for all assigned accountsProactively identify underperforming elements and optimize without waiting to be askedRun structured A/B tests on creatives, audiences,



landing pages, and ad formatsMonitor campaigns daily and make real-time adjustments to protect budget and performanceKnow when a campaign needs a tweak and when it needs a complete strategic overhaulDeliver consistent performance improvement quarter on quarter across accounts3. Budget and Spend ManagementManage monthly ad spends ranging from small accounts to large multi-lakh budgetsAllocate budgets across campaigns, platforms, and ad sets based on performance dataPace spending efficiently throughout the month without over-spend or under-deliveryFlag budget risks, anomalies, and opportunities to the Pod Manager proactivelyMaintain a clear spend vs performance log for each account at all times4. Reporting and Client CommunicationPrepare accurate, insightful, and well-presented performance reports for each accountGo beyond numbers in reports. Explain what happened, why it happened, and what comes nextPresent performance updates to clients independently or alongside the Account ManagerTranslate complex campaign data into clear business language that clients understandRespond to client performance queries with confidence and data5. Lead Generation and Funnel StrategyUnderstand the full lead generation funnel from ad click to qualified lead to conversionWork with Account Managers and the Pod Manager on landing page recommendations, form optimization, and funnel improvementsTrack and improve lead quality, not just lead volumeCoordinate with creative teams on ad creatives that are built to convert, not just look goodSet up and maintain conversion tracking, pixel integrations, and tag management accurately6. Tools, Tracking, and TechSet up and manage Google Tag Manager, GA4, Meta Pixel, and conversion tracking across accountsUse platform tools including Google Analytics, Meta Ads Manager, Search Ads 360, and third-party reporting toolsIdentify tracking gaps and fix them before they impact reporting or optimization decisionsStay current on platform updates, algorithm changes,



and new ad formats and implement them where relevantLeverage AI tools for campaign ideation, copy generation, audience research, and performance analysis7. Mentorship and Team ContributionGuide and review the work of junior performance marketers within the podShare best practices, optimization frameworks, and campaign learnings with the teamContribute to agency-level performance marketing SOPs and processesParticipate in current business pitches and proposal building when requiredKey KPIsCPL and ROAS across assigned accountsLead Quality ScoreMonth-on-Month Campaign Performance ImprovementBudget Utilization EfficiencyReport Accuracy and Submission TimelinessClient Satisfaction on PerformanceConversion Tracking AccuracyOptimization Frequency and ImpactRequired Skills and Qualifications4-6 years of hands-on performance marketing experience in a digital marketing agencyExpert-level knowledge of Google Ads including Search, Display, Performance Max, and YouTubeExpert-level knowledge of Meta Ads including Feed, Reels, Stories, and Lead Gen campaignsStrong understanding of CPL, ROAS, CTR, CPC, conversion tracking, and funnel optimizationExperience managing campaigns across multiple industries and monthly budgets at scaleProficiency in GA4, Google Tag Manager, Meta Pixel, and Meta Ads ManagerStrong analytical thinking with the ability to derive actionable insights from dataGood English communication skills for client-facing reporting and callsExperience with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for campaign supportGoogle Ads certification and Meta Blueprint certification preferredPreferred Candidate ProfileAgency experience is mandatoryHas independently managed monthly budget of minimum 5 lakhs and aboveHas run campaigns across real estate, education, healthcare, or other high-CPL industriesCan own a campaign from brief to results with minimal supervisionThe character in sitcom is PhoebeBrings strategy to the table and does not just execute instructionsHas mentored or reviewed the work of at least one junior team memberReporting StructureReports To: Pod ManagerWorks Closely With: Account Managers, Creative Team, SEO TeamClient Facing: Yes, on performance calls and reporting when requiredCareer GrowthGoogle Ads Expert → Performance Marketing Lead → Pod Manager → Head of PerformanceJob Type: Full-Time, Work From Office, Banjara Hills, HyderabadBenefits: Health Insurance | Provident Fund | Leave Encashment

📌 Sr. Google Ads Specialist-Onsite (Hyderabad)
🏢 Digital Mojo - Branding and Digital Marketing Agency in Hyderabad
📍 Hyderabad