Job DescriptionJob Title: Manager – Planning
nLocation: Worli, Mumbai (On-site)
nRole Overview:
nWe are looking for a strategic and performance-driven Manager – Planning to lead media planning
ninitiatives and drive effective campaign execution. This role involves delivering impactful
nperformance campaigns and developing innovative media strategies, optimizing performance, and
nmanaging client relationships.
nKey Responsibilities:
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- Develop and execute comprehensive media plans aligned with campaign objectives.n
- Plan and strategize for D2C clients to achieve incremental revenue & ROASn
- Plan and strategize media across Google & Meta platformsn
- Plan across multiple channels including display, social, video, search, andn

nprogrammatic.
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- Optimize campaigns to ensure budget efficiency and performance.n
- Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights andn

nimprovements.
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- Lead media mix optimization to maximize conversions, reach, engagement, and ROI.n




- Collaborate with cross-functional teams to ensure seamless campaign execution.n
- Build and manage relationships with media vendors and partners.n
- Act as the first point of contact for client escalations.n
- Drive innovation by exploring current media strategies and solutions.n
- Conduct industry and competitor analysis to enhance campaign effectiveness.n
- Lead team performance through mentoring, feedback, and hiring initiatives.n
- Ensure adherence to timelines, processes, and delivery standards.n

nPreferred Skills:
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- 2-3 years of experience in handling performance for D2C brandsn
- 4–6 years of experience in media planning or digital marketing.n
- Strong expertise in media planning, buying, and audience segmentation.n
- Certifications in Google and Meta platforms preferred.n
- Experience with tools (DV360, Google Ads, Meta, etc.) and research platformsn

n(ComScore, GWI, SimilarWeb).
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- Strong analytical, communication

📌 Media Manager (Raigarh)
🏢 The Starter Labs
📍 Raigarh