About the Role

We are looking for a agile and detail-oriented Senior Executive / Assistant Manager Content Marketing & Promotions with 4–7 years of experience in content marketing, digital marketing, OTT, media, entertainment, or a related industry.

The role will be responsible for planning and executing day-to-day promotional activities across Hungama's digital and entertainment brands. The candidate will work closely with internal business, content, creative, social media, performance marketing, content programming, acquisition, and ingestion teams to ensure timely and effective execution of campaigns.

The ideal candidate should have strong content marketing experience, excellent coordination and communication skills, a good understanding of digital platforms, and the ability to manage multiple campaigns and stakeholders in a fast-paced environment.

Key Responsibilities

1. Content Marketing & Promotions

- Plan and execute day-to-day promotional activities across assigned brands and platforms.
- Develop and maintain a daily promotional content calendar brand-wise.
- Coordinate with internal teams including Business, Content Acquisition, Content Programming, Performance Marketing, and Content Ingestion for seamless campaign execution.
- Manage promotional priorities based on content launches, campaigns, events, and business requirements.
- Ensure all promotional deliverables are executed within agreed timelines.

2. Social Media & Digital Content

- Hands-on experience in social media management and content promotion, with a strong understanding of platform-specific content, audience engagement, trends, and campaign execution across Instagram, Facebook, YouTube, and other digital platforms.
- Coordinate social media communication and promotional requirements across Instagram, Facebook, YouTube, and other relevant digital platforms.
- Work closely with Creative, Video Editing, and Social Media Marketing teams to develop and deliver marketing assets.
- Stay updated on social media formats, content trends, audience engagement practices, and emerging digital marketing trends.
- Support content ideation, copywriting, research, and promotional communication.

3. Campaign & Creative Coordination





- Prepare detailed creative briefs based on campaign objectives and promotional requirements.
- Coordinate with creative and video teams to ensure timely delivery of marketing assets.
- Review, cross-check, and verify creative assets for accuracy, quality, messaging, and adherence to brand guidelines.
- Ensure the right content, artwork, copy, metadata, and promotional assets are available as per the campaign schedule.

4. Content Repository & Marketing Operations

- Maintain and regularly update the content repository based on promotional schedules and content priorities.
- Maintain campaign trackers, calendars, reports, and other marketing documentation.
- Ensure accurate tracking of campaign deliverables, timelines, approvals, and dependencies.
- Coordinate with relevant teams to resolve execution gaps and ensure smooth workflows.

5. Vendor & Agency Management

- Coordinate with external vendors/agencies for creative, content, production, or marketing requirements.
- Manage vendor communication and ensure timely delivery of agreed deliverables.
- Coordinate with the Finance team for Purchase Orders (POs), billing, invoice processing, and payment tracking.
- Maintain proper documentation of vendor activities and campaign-related expenses.

6. Partnership & Cross-Functional Coordination

- Coordinate with partnership teams for campaign support, co-marketing initiatives, and promotional opportunities.
- Work with multiple internal and external stakeholders to ensure smooth campaign execution.
- Follow up proactively on approvals, dependencies, deliverables, and timelines.

7. AI & Marketing Productivity

- Leverage AI-powered productivity and content creation tools to improve marketing workflows and operational efficiency.
- Use tools such as ChatGPT, Gemini, Claude, Perplexity AI, and similar platforms for:
- Content ideation
- Market and audience research
- Copywriting
- Campaign planning
- Documentation




- Content calendars
- Marketing communication

- Identify opportunities to improve repetitive marketing and coordination processes through AI-enabled workflows.

Skills & Requirements

- 4–7 years of relevant experience in Content Marketing, Digital Marketing, OTT, Media & Entertainment, Social Media, or a related field.
- Candidates should ideally have experience working with digital content, entertainment, OTT, media, or consumer-facing brands.
- Strong understanding of content marketing and promotional workflows.
- Good understanding of social media platforms including Instagram, Facebook, YouTube, and other digital channels.
- Basic understanding of social media content formats, trends, hashtags, and audience engagement practices.
- Strong written and verbal communication skills in English and Hindi.
- Excellent attention to detail and accuracy while reviewing content and creative assets.
- Strong organizational, documentation, and time-management skills.
- Ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
- Strong coordination and stakeholder management skills.
- Ability to work effectively with internal teams, agencies, vendors, and external partners.
- Proficiency in MS Excel, Google Sheets, PowerPoint, and Microsoft Office.
- Ability to analyse campaign reports and maintain marketing trackers.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, and Perplexity AI.
- Good problem-solving skills and ability to work independently in a fast-paced environment.

Preferred Profile

The ideal candidate would be someone who:

- Has hands-on experience in content marketing and campaign execution.
- Has worked in OTT, digital media, entertainment, publishing, or consumer content businesses.
- Can manage multiple promotional campaigns simultaneously.
- Is comfortable coordinating with creative, social media, content, business, and technology teams.
- Has a strong eye for detail and understands the importance of brand consistency.
- Is proactive, organized, deadline-oriented, and comfortable working in a high-paced environment.
- Is curious about AI and emerging marketing technologies and actively uses them to improve productivity.

📌 Content Marketing Specialist (Mumbai)
🏢 Hungama
📍 Mumbai