Role & responsibilities

Position: Marketing Head
Industry: Real Estate Industrial, Warehousing & Commercial

Location ;- Chennai

Role Overview

We are looking for an experienced Marketing Head to lead the marketing strategy and execution for the organization's Industrial, Warehousing and Commercial Real Estate portfolio.

The incumbent will be responsible for building and strengthening the brand, generating qualified leads, driving project visibility and supporting business growth through an integrated online and offline marketing strategy.

The role requires a solid understanding of B2B and B2C real estate marketing, digital marketing, performance marketing, brand building, channel development, lead generation and on-ground marketing initiatives.

Key Responsibilities

Marketing Strategy & Leadership

- Develop and execute the overall marketing strategy for industrial, warehousing and commercial real estate projects.
- Build annual and project-specific marketing plans aligned with business objectives.
- Define marketing budgets, priorities, KPIs and ROI expectations.
- Develop positioning and go-to-market strategies for new projects.
- Identify market trends, customer segments and emerging opportunities.
- Build a strong and differentiated brand presence across relevant markets.

Digital & Online Marketing

- Lead the organization's digital marketing and online customer acquisition strategy.
- Manage performance marketing across platforms such as Google, Meta, LinkedIn and other relevant channels.
- Drive qualified lead generation for industrial, warehousing and commercial projects.
- Oversee SEO, SEM, social media, content marketing, email marketing and digital campaigns.
- Develop landing pages, project websites and digital assets in coordination with internal/external teams.
- Track campaign performance, CPL, conversion rates, lead quality and marketing ROI.
- Use analytics and CRM data to optimize campaigns and improve lead-to-conversion performance.
- Develop targeted campaigns for investors, occupiers, corporates, manufacturers, logistics companies, retailers and other relevant customer segments.

Offline Marketing

- Plan and execute ATL, BTL and on-ground marketing initiatives for projects.
- Develop outdoor advertising strategies including hoardings, billboards, transit media and other relevant formats.
- Plan exhibitions, trade shows, industry events, conferences, roadshows and corporate events.
- Drive project launches, property showcases and customer engagement initiatives.
- Develop sales collateral, brochures, presentations, signage,



project branding and other marketing communication.
- Work closely with sales teams to ensure effective marketing support and lead generation.

Brand Management

- Strengthen and maintain the corporate and project-level brand identity.
- Develop consistent messaging and communication across online and offline channels.
- Manage creative agencies, media agencies, PR agencies, digital agencies and other marketing partners.
- Ensure all marketing communication reflects the organization's positioning and business objectives.
- Drive thought leadership and visibility within the industrial, logistics, warehousing and commercial real estate ecosystem.

Lead Generation & Sales Enablement

- Work closely with business development and sales teams to develop lead-generation strategies.
- Build marketing funnels for different customer segments and projects.
- Ensure marketing-generated leads are relevant, qualified and aligned with sales requirements.
- Develop campaigns targeting corporates, manufacturers, logistics operators, 3PL companies, retailers, investors, SMEs and institutional customers, as relevant to the portfolio.
- Track lead movement through the CRM and identify opportunities to improve conversion.
- Provide sales teams with relevant marketing materials, market intelligence and campaign insights.

Market Research & Analytics

- Conduct market research covering competition, pricing, customer preferences, demand trends and emerging locations.
- Monitor competitor marketing activities and positioning.
- Track campaign effectiveness and prepare regular marketing performance reports.
- Use data and analytics to optimize marketing spend and improve ROI.
- Develop dashboards covering leads, CPL, conversions, campaign performance and project-wise marketing metrics.

Agency & Vendor Management

- Identify, appoint and manage external marketing agencies and vendors.
- Manage creative, digital, media, PR, production and event partners.
- Negotiate commercial terms and ensure effective utilization of marketing budgets.
- Ensure agencies deliver campaigns within agreed timelines, quality standards and budgets.

Budget Management





- Develop and manage the annual marketing budget across projects and corporate initiatives.
- Allocate budgets effectively across digital, offline, brand, events, media and other marketing activities.
- Monitor marketing expenditure and ensure optimal ROI.
- Establish measurable KPIs for every major marketing initiative.

Key Performance Indicators (KPIs)

- Qualified lead generation
- Lead-to-conversion ratio
- Marketing ROI / ROAS
- Cost per qualified lead
- Project-wise lead generation and conversion
- Brand awareness and market visibility
- Digital traffic and engagement
- Campaign performance
- Marketing budget utilization
- Sales pipeline contribution
- Event and offline campaign effectiveness

Candidate Profile

- 15+ years of experience in marketing, preferably within real estate, industrial real estate, warehousing, logistics parks, commercial real estate or related sectors.
- Strong experience in developing and executing integrated online and offline marketing strategies.
- Demonstrated experience managing large marketing budgets and multiple projects.
- Strong understanding of B2B marketing, particularly for industrial, warehousing and commercial assets.
- Proven experience in digital/performance marketing and lead generation.
- Experience managing agencies across creative, digital, media, PR and events.
- Strong understanding of CRM, marketing analytics and lead-conversion funnels.
- Excellent communication, stakeholder management and negotiation skills.
- Strong commercial understanding and ability to link marketing initiatives with business outcomes.
- Experience with reputed real estate developers, industrial park developers, logistics/warehousing companies or commercial property organizations will be preferred.

Ideal Candidate

The ideal candidate will be a strategic yet hands-on marketing leader who can build the marketing function, develop strong project positioning and generate measurable business outcomes through a combination of digital/performance marketing, brand building, B2B marketing, events, outdoor media and on-ground initiatives.

The candidate should be comfortable working closely with Sales, Business Development, Project, Leadership and external agency teams and should have a strong understanding of how marketing can contribute directly to the organization's revenue and project objectives.

Preferred candidate profile

Interested candidates can share across your updated profile to my email id @ [email protected] / (phone hidden)

📌 Marketing Head (Chennai)
🏢 Matrix HR Technologies
📍 Chennai