Role Overview

Matrix HR is looking for an accomplished Head of Marketing to lead the marketing strategy for its Commercial, Industrial and Warehousing Projects.

The incumbent will be responsible for developing and executing comprehensive marketing strategies that strengthen market positioning, generate qualified business leads, support leasing and sales objectives, and establish a strong brand presence within the commercial and industrial real estate ecosystem.

The ideal candidate should bring approximately 20+ years of progressive marketing experience, with significant exposure to commercial real estate, industrial developments, warehouses, logistics parks, business parks or large-scale B2B real estate projects.

Key Responsibilities

Marketing Strategy & Leadership

- Develop and implement the overall marketing strategy for Commercial, Industrial and Warehousing projects.
- Create annual marketing plans, budgets, go-to-market strategies and project-specific campaigns aligned with business objectives.
- Work closely with senior management to define positioning, target markets, pricing communication and growth strategies.
- Build a strong marketing function capable of supporting multiple projects and geographies.

Commercial, Industrial & Warehousing Marketing

- Develop differentiated marketing strategies for commercial offices, industrial facilities, warehouses, logistics parks and built-to-suit developments.
- Conduct market assessment to identify emerging demand from occupiers, investors, manufacturers, logistics companies, 3PL players, e-commerce companies and corporate clients.
- Position projects effectively based on location, infrastructure, connectivity, specifications, compliance and commercial advantages.
- Develop compelling value propositions for institutional and corporate customers.

Lead Generation & Business Support

- Drive high-quality B2B lead generation through digital, direct, channel and industry-focused marketing initiatives.
- Partner closely with the Sales, Leasing and Business Development teams to improve the lead pipeline and conversions.
- Design account-based marketing initiatives targeting large corporates, industrial occupiers and institutional clients.
- Track marketing-qualified leads,



cost per lead, conversion ratios, campaign ROI and other key performance indicators.

Brand & Corporate Marketing

- Strengthen Casagrand's positioning within the Commercial, Industrial and Warehousing segment.
- Oversee project branding, corporate communication, presentations, brochures, digital campaigns, outdoor communication and other marketing collateral.
- Ensure consistency in brand messaging across all customer and stakeholder touchpoints.
- Drive PR, thought leadership and industry visibility initiatives.

Digital & Performance Marketing

- Lead digital marketing strategy across search, social media, content, email, performance marketing and relevant B2B platforms.
- Use analytics and customer insights to continuously optimise campaigns.
- Develop digital campaigns targeting decision-makers such as CXOs, Corporate Real Estate Heads, Supply Chain Heads, Logistics Heads, Procurement Heads and Facility Heads.

Market Intelligence

- Track industry trends, competitor developments, leasing activity, customer requirements and emerging micro-markets.
- Analyse demand-supply dynamics across Commercial, Industrial and Warehousing real estate.
- Provide actionable market intelligence to leadership for new project launches, positioning and expansion decisions.

Stakeholder & Agency Management

- Build relationships with IPCs, property consultants, channel partners, corporate occupiers and other ecosystem stakeholders.
- Manage advertising, digital, PR, research, branding and creative agencies.
- Represent the organisation at relevant real estate, industrial, logistics and warehousing forums, conferences and industry events.

Team Leadership

- Build, mentor and lead a high-performing marketing team.
- Establish clear KRAs, KPIs and performance metrics.
- Encourage a data-driven,



customer-focused and commercially oriented marketing culture.

Candidate Profile

- 20+ years of overall experience in Marketing, with substantial experience in real estate or allied sectors.
- Strong domain exposure to Commercial, Industrial and/or Warehousing projects is essential.
- Experience in marketing Grade-A commercial developments, industrial parks, logistics parks, warehouses, built-to-suit facilities or large B2B real estate projects will be highly relevant.
- Strong understanding of the Chennai and South India commercial/industrial real estate ecosystem would be advantageous.
- Demonstrated experience in strategic marketing, project launches, lead generation, branding and digital marketing.
- Strong understanding of B2B and institutional customer acquisition.
- Experience working closely with Sales, Leasing and Business Development teams.
- Robust leadership, stakeholder management, negotiation and communication capabilities.
- Ability to translate market intelligence into actionable business and marketing strategies.

Educational Qualification

MBA / PGDM in Marketing from a reputed institution preferred.

A Bachelor's degree in Marketing, Business Administration, Engineering, Architecture or a related discipline with substantial relevant industry experience may also be considered.

Key Competencies

Strategic Marketing | Commercial Real Estate | Industrial Real Estate | Warehousing & Logistics Parks | B2B Marketing | Go-to-Market Strategy | Project Positioning | Lead Generation | Digital Marketing | Brand Management | Market Intelligence | Corporate Communication | Stakeholder Management | Budget Management | Team Leadership

Success Measures

Success in this position will be measured through:

- Qualified lead generation and pipeline contribution
- Marketing contribution to leasing/sales closures
- Project and brand visibility
- Campaign effectiveness and ROI
- Market penetration within targeted corporate segments
- Digital performance and customer engagement
- Effectiveness of project launches and go-to-market campaigns
- Development and performance of the marketing team

Contact: [email protected]

Mobile: (phone hidden)

📌 Head Of Marketing-Commercial & Industrial and Warehouse (Chennai)
🏢 Matrix HR Technologies
📍 Chennai