Role Overview:

We are looking for a Growth-Oriented Marketing Manager who will own and drive ProofHubs digital growth across global markets. The ideal candidate understands paid + organic marketing deeply, has experience in B2B SaaS, and knows how to align marketing strategy with revenue outcomes.

Your Role:

1. Growth & Revenue Ownership

- Own key growth metrics: Sign-ups, MQLs & SQLs, trial-to-paid conversion, CAC, and funnel conversion rates
- Drive strategies to increase qualified sign-ups, product adoption, and revenue contribution from marketing
- Build scalable acquisition systems across channels.
- Ensure growth is sustainable and ROI-driven.

2. Digital Marketing Leadership (Paid + Organic)

- Plan and optimize global campaigns across Google Ads and retargeting platforms
- Continuously improve CAC and ROAS.
- Conduct A/B testing across ads, landing pages, and messaging.
- Lead SEO strategy (technical + content-driven).
- Drive high-intent traffic through content marketing.
- Build long-term inbound growth systems.
- Optimize website funnels and landing page conversions.

3. Sales Collaboration & Revenue Alignment

This is a critical part of the role.

- Work closely with the Sales team to define MQL and SQL criteria, improve lead quality, and reduce lead leakage.
- Analyze MQL SQL Revenue conversion data.
- Identify bottlenecks in the sales funnel.
- Ensure marketing campaigns support sales objections and use cases.
- Collaborate on case studies, sales enablement content, and target account campaigns (if applicable)
- Align messaging across website, ads, and sales conversations.





(The Marketing Manager will not directly manage Sales, but must act as a growth partner and revenue enabler)

4. Content & Messaging Strategy

- Define positioning and messaging frameworks.
- Oversee blog strategy, landing pages, campaign messaging, and product communication
- Ensure content supports SEO, conversion, and sales enablement
- Maintain brand consistency globally.

5. Team Leadership & Cross-Functional Management

- Lead and mentor the digital marketing and content team
- Set explicit KPIs and accountability systems
- Translate business goals into measurable marketing deliverables
- Work closely with the product team, sales team, and leadership

6. Data, Reporting & Optimization

- Build performance dashboards.
- Track marketing contribution to revenue.
- Monitor: CAC, conversion rates, LTV: CAC ratio, channel-wise performance, etc.
- Present actionable insights to leadership.
- Make data-backed budget allocation decisions.

Must Have:

- 5+ years in Digital/Growth Marketing.
- Minimum 2-3 years in B2B SaaS marketing.
- Proven track record of driving sign-ups and revenue growth.
- Experience working closely with Sales teams.
- Strong understanding of funnel metrics and revenue analytics.
- Experience managing multi-channel global campaigns.
- Hands-on mindset with strategic thinking ability.

Good to Have:

- Growth mindset
- Revenu
- Growth mindset
- Revenue-oriented thinking
- Strong analytical ability
- Leadership & team management
- Cross-functional collaboration
- Decision-making under pressure

📌 Marketing Head (Chandigarh)
🏢 ProofHub
📍 Chandigarh