Digital Marketing & Web Executive
Orion Educational Society (OES) | Sector V, Kolkata
Experience: 2+ years
Department: Communications
Reports To: Vice President, Communications & Strategies
About the Role
Orion Educational Society (OES) is hiring a Digital Marketing & Web Executive with strong technical, analytical, and creative skills.
The role involves independently managing our website, SEO, digital campaigns, social media, analytics, and creative communication. We are looking for a hands-on professional who can translate ideas into effective digital experiences and measurable results.
Key Responsibilities
1. Website Management & Development
- Independently manage the OES WordPress website using Elementor, RankMath, and HTML/CSS.
- Build responsive landing pages and convert design mockups or AI-generated layouts into functional webpages.
- Manage website content, interactive features, certificate verification, impact reporting, and donor-facing digital applications.
- Optimise page speed, UI/UX, mobile responsiveness, and website performance. Coordinate with developers for advanced requirements.
2. SEO & Digital Marketing
- Execute on-page, off-page, and technical SEO, keyword research, and search ranking improvements.
- Plan and optimise Google Ads, Meta Ads, LinkedIn campaigns, and SEM/PPC activities.
- Manage campaign budgets, audience targeting, conversion tracking, A/B testing, and landing-page performance.
- Execute email marketing and lead-nurturing campaigns for donors, CSR partners, employers, and other stakeholders.
3. Creative Design & Communication
- Develop digital creatives, advertisements, presentations, infographics, and campaign assets.
- Design professional PowerPoint presentations, proposals, brochures, annual reports, impact reports, and case studies.
- Develop and adapt content for websites, social media, advertisements, and email campaigns.
- Use AI-assisted design, content, video, and digital tools to improve creative output.
4.
Social Media & Content
- Manage social media publishing, scheduling, engagement, and platform-specific optimisation.
- Coordinate digital campaigns, creatives, reels, videos, and other communication assets.
- Maintain content calendars, brand consistency, and regional-language and mobile-first communication, including WhatsApp content.
5. Analytics & Performance
- Work with GA4, Google Search Console, Google Tag Manager, and Looker Studio.
- Develop performance dashboards and prepare weekly and monthly reports.
- Track website traffic, CTR, conversions, engagement, bounce rates, campaign ROI, and other KPIs.
- Identify performance gaps and recommend data-driven improvements.
6. Digital Operations
- Maintain task trackers, digital asset libraries, content calendars, and reporting systems.
- Coordinate with internal teams, agencies, and developers to ensure timely delivery.
- Stay updated on digital technologies, SEO, advertising platforms, analytics, and AI tools.
Required Skills & Experience
- Minimum 2 years of relevant hands-on experience.
- WordPress, Elementor, RankMath, HTML/CSS, independent webpage development, and troubleshooting.
- SEO, SEM/PPC, Google Ads, Meta Ads, LinkedIn Campaign Manager, and conversion optimisation.
- GA4, Google Search Console, Google Tag Manager, Looker Studio, and SEO tools such as SEMrush or Ahrefs.
- Photoshop, Illustrator, Canva, PowerPoint, and digital content creation.
- Professional presentation design, digital creatives, reports, and written communication.
- Understanding of UI/UX, website performance, digital applications, and AI-assisted workflows.
- Solid analytical, communication, problem-solving, and coordination skills.
Who Should Apply?
We are looking for someone who is equally comfortable building a webpage, optimising a campaign, interpreting performance data, and developing compelling visual communication.
Candidates with demonstrated experience across website development, SEO, paid advertising, analytics, and creative design will be preferred.
📌 Digital Marketing & Web Executive (Kolkata)
🏢 Orion
📍 Kolkata