About the Role

This is a brand-manager role, not a posting role. You will own the social presence of multiple client brands end-to-end define each brand's voice, plan what gets made, brief and drive the designers, video editors and writers, and be accountable for the reach, engagement and leads that result. Tamil-first thinking is central: most of our audiences consume, share and respond in Tamil.

Key Responsibilities

- Own the social media brand strategy for assigned client accounts — positioning, tone of voice, content pillars, visual identity rules and platform mix (Instagram, Facebook, YouTube, LinkedIn, WhatsApp Channels).
- Build monthly content calendars aligned to client business goals, festivals, Tamil cultural moments, launches and trending topics.
- Write clear creative briefs for designers and video editors — objective, hook, key message, format, aspect ratio, copy, references and deadline.
- Drive the creative team day to day: review first cuts and drafts, give specific actionable feedback, and push work to the agreed standard before client delivery.
- Conceptualise Reels, Shorts, carousels and campaign ideas; write or approve Tamil and English captions, hooks, scripts and CTAs.
- Coordinate shoots — shot lists, talent/influencer coordination, on-location direction with the production team.
- Track platform analytics (reach, saves, shares, watch time, retention, follower growth, profile visits, leads) and turn them into monthly performance reports with next-step recommendations.
- Work with the performance marketing team to identify top organic content for paid boosting and give creative inputs for ad campaigns.
- Manage community: comments, DMs, reputation issues and escalation handling within agreed response times.




- Present content plans and results to clients confidently; handle feedback and approvals and retain account trust.
- Stay ahead of platform algorithm changes, formats, trending audio and Tamil social media culture.

Required Technical Skills & Mandatory Experience

- Minimum 5 years in social media / digital marketing inside a digital marketing or advertising agency, handling multiple brands concurrently. In-house-only or freelance-only backgrounds do not qualify.
- Fluent Tamil — ability to write native-quality Tamil captions, hooks and scripts, and judge Tamil creative for tone, cultural fit and correctness.
- Proven brand-management capability: can show brands where they defined the voice, content strategy and visual direction — not just scheduled posts.
- Demonstrated ability to lead and drive designers and video editors through briefs, reviews and deadlines.
- Hands-on with Meta Business Suite, Instagram Insights, YouTube Studio and Creator Studio analytics.
- Working creative skill in Canva and basic Photoshop / CapCut or equivalent to mock up concepts and references for the team.
- Working knowledge of Meta Ads Manager (boosting, basic audience setup) and lead-generation objectives.
- Proficiency with content planning and scheduling tools (Meta Planner, Buffer, Hootsuite, Notion, Google Sheets or similar).
- Must share a portfolio of brand accounts handled, with before/after results (growth, engagement, leads).

Preferred / Positive to Have

- Experience handling real estate, education, F&B;, salon/beauty, political or media brands.
- Influencer marketing experience with Tamil creators.
- Experience marketing events, seminars or knowledge products.
- Familiarity with AI tools for ideation, copy and visuals (ChatGPT, Gemini, Midjourney, Canva AI).
- Basic videography or mobile shooting ability.

📌 Social Media Manager (Chennai)
🏢 Arthamandapam Advertising
📍 Chennai