Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and Responsibilities Key Responsibilities

- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution
- A/B Testing & Experimentation: Design structured A/B tests across creatives, audiences, landing pages, and offers
- A/B Testing & Experimentation: Test hypotheses to improve CTR and cost efficiency
- A/B Testing & Experimentation: Measure results statistically and implement winning variations
- A/B Testing & Experimentation: Build a continuous experimentation roadmap
- Funnel Tracking & Optimization: Track full acquisition funnel - Discovery to fulfilment
- Funnel Tracking & Optimization: Identify drop-offs and conversion bottlenecks
- Funnel Tracking & Optimization: Partner with Product/Tech to fix funnel leakages
- Funnel Tracking & Optimization: Improve conversion rates and reduce cost per acquisition through data-led actions
- Funnel Tracking & Optimization:



Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
- Consumer AI-Led Targeting & Personalization: Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Consumer AI-Led Targeting & Personalization: Execute & automate remarketing framework
- Consumer AI-Led Targeting & Personalization: Support personalized communication and recommendation initiatives
- Analytics & Reporting: Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
- Analytics & Reporting: Create dashboards and performance reports
- Analytics & Reporting: Analyze campaign and cohort performance
- Analytics & Reporting: Share insights and optimization recommendations with stakeholders
- Cross-Functional Collaboration: Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
- Cross-Functional Collaboration: Translate campaign needs into clear requirements for implementation
- Cross-Functional Collaboration: Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience Ideal Profile
- 46 years in performance/growth marketing
- Strong hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with robust problem-solving skills
- Experience in fintech/lending/app growth is a plus

📌 Unit Manager - Digital Platforms & Consumer Technology (Pune)
🏢 Bajaj Finance
📍 Pune